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    One Way Small Businesses Can Be Better at Hiring

    Two weekends ago the National Basketball Association and the National Hockey League facilitated their annual draft of amateur athletes.

    An annual draft of amateur athletes is how most professional leagues develop succession plans for their teams by continually bringing on new talent.

    It got me thinking about how small businesses typically bring in new talent …

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    Posted in Workplace Success

    Beyond Social Media: Three Advanced Branding Ideas

    When you start to brand your own name or your business, there are some first steps to take. Social media accounts. Websites. A logo. Maybe even some business cards. If you are job seeking, you want to build your resume based on the image that you want to portray as an individual and expert in …

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    Posted in Personal Branding, Success Strategies

    7 Content Marketing Tips for Small Business Success

    Content marketing is a small business marketing tool that helps the Davids of business compete against their Goliath competitors.

    Content marketing is a brand-building technique that helps individuals and businesses build lasting relationships with clients, customers, and prospects using helpful & relevant information shared in an editorial, i.e., non-selling, format.

    It’s a technique as useful …

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    Posted in authors corner, entrepreneurship, guest post, Positioning, Sound Branding, Success Story, Success Strategies
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