Interacting with Social Influencers Creates Awareness for Your Brand
Trust is the most important factor when forging new business relationships online. Having the right connections for your personal brand is a start, but it’s how you nurture those relationships that counts so that people know and trust you.
How can your brand interact with influencers in a successful way? Through individual attention and conversation. …
15 Ways to Prepare Your Personal Brand for Startups
What is one piece of personal branding advice you’d give someone who wants to work for a startup?
The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that …
Anatomy of a Winning LinkedIn Publisher Post
Winning LinkedIn Publisher Post
LinkedIn launched LinkedIn Publisher earlier this year. Every LinkedIn user now has access to a publishing platform to establish their credibility.
I have used LinkedIn Publisher as a vehicle to republish successful blog posts to a much larger audience. Starting in the middle of June, the first post was published with …
Which Blog Types Work Best for Your Personal Brand?
Having an active blog for your personal brand is an important marketing tool which can attract more visitors and provide more opportunity for sales of your product or services. Did you know that the style of content is just as essential to reach your target market and elevate your online reputation?
There are several types …
Personal Branding Weekly – Have Strings Attached Always
I’ll best illustrate this with the use of a listening-to-the-radio analogy. If you listen to the radio, you have a couple of (or more) stations you like to listen to, maybe for the music they play or the programs they feature. However, should you hear something you don’t like (songs you don’t appreciate, too many …
Growing Your Personal Brand Facebook Fan Page
A few years back, Facebook opened the door of opportunity for attracting new prospects and fans with their Pages (different than a Facebook Profile). Then came the implementation of Facebook Graph search along with its updated algorithm and Page configurations which has caused these online relationships to dwindle. But having a strong brand presence on …
6 Ways to Expand Your Personal Brand Beyond LinkedIn
“If you want to land a job, you need to be on LinkedIn. Period!”
How many of you have heard this advice over and over again? I’m sure by now, everything you’ve heard about building your brand on LinkedIn seems like old news.
Although LinkedIn is an amazing tool for your job search, it’s also …
What You Don’t Know About Yourself is Shocking
This coming weekend, I give the only personal branding boot camp on campus at UCLA. There might be a seat or two left, so if you are in Los Angeles, you might want to come. Why?
If you have failed to get the job you love or you are failing in the career you thought …
Convert Social Media Leads Into Sales
How can your personal brand bring in more sales with social media?
The answer is through targeted strategies, stellar content, and consistent communication. A simple share or retweet is not enough to build relationships online, but rather it’s being an active participant with your community.
In the age when all the big brands are on …
Focus on Branding YOU… Not Your Company
Branding yourself as an individual, or branding your company, can feel like a daunting task, but it doesn’t have to be. There are plenty of great ways you can start growing a brand, even if you aren’t sure where to start or you haven’t done it before.
It’s often easier to brand yourself as opposed …