You see omni-channel marketing all the time, and the most effective campaigns use cross-channel branding. Do you understand how to use this?
An order placed on an app or a marketing message received via email, for example, results in a similar brand presentation and customer experience.
But it’s not just for business.
Building a solid … Read the Rest →
Personal branding trends for 2022 — the year we more or less settled on the increased reality of remote employment. What else can we expect?
Many think we should anticipate increased diversity. Let’s expand the personal branding world. We can anticipate more minority representation across the board.
1. An Influx of Remote WorkWhy? Recent … Read the Rest →
In a rapidly-changing platform environment, get a head start on platform selection, advertising, packaging, and positioning your own brand.
One thing is certain as we move into the New Year…the personal brand platform is here to stay.
You may be wondering whether personal brands are just for celebrities or influencers. Perhaps once upon a time, … Read the Rest →
You should put your products or services at the center of the marketplace. This is age-old advice on how to find customers and sell your products. Likewise, this applies even if you’re branding a financial services outfit or agency. It definitely applies if you’re looking to launch a new brand this New Year.
To be … Read the Rest →
Email design continues to evolve. Email has transformed from simply serving to communicate a message to also being aesthetically pleasing.
Sooner or later, email creators will experiment with combining different design elements. Additionally, they will experiment with new effects that will take email design to a whole different level.
With that said, let’s unveil the … Read the Rest →
We’re introducing a new product feature to Glassdoor today, Job and Company Trends, which gives insight into what jobs and companies are most popular with job seekers. More than 300 trends lists on Glassdoor now reveal what’s top of mind for job seekers across a variety of industries, job titles and cities worldwide. For example, … Read the Rest →
I have been watching, following and studying trends for many years. To see how demographics, events, cycles all intersect, converge and impact our lives in such immediate and long lasting ways is fascinating! The financial and banking collapse at the end of 2008, was a long time in coming, but once it hit it changed … Read the Rest →
