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  • The Most In Demand Employers in North America

    shutterstock_192086159LinkedIn recently released the list of North America’s 100 Most in Demand Employers of 2015. The ranking was based on company awareness on LinkedIn. LinkedIn looked at how many people viewed employees’ profiles, how many users followed the company pages within last year, and the level of member interest in job ads of each company on LinkedIn. In brief, higher engagement among members on LinkedIn means a higher ranking on the list.

    If you go through the list, you can notice that the common thing among these employers is their well-known brand name. According to LinkedIn’s report missing the mark with your employer brand can mean missing out on the next great candidate. No employer can afford to miss a great candidate and no employer would like to hire an average employee. The research also shows that the top reason professionals decline taking a job with a new company is the lack of knowledge of what it’s like to work for that organization. Therefore, in demand employers give great importance to brand recognition and they try to be as transparent as possible in their recruiting efforts. Below you can find some other highlights from this report:

    The top 20 in demand employers:

    1. Google
    2. Apple
    3. Facebook
    4. Microsoft
    5. Nike
    6. The Walt Disney Company
    7. Tesla Motors
    8. Procter & Gamble
    9. Starbucks
    10. Shell
    11. Amazon
    12. McKinsey & Company
    13. GE
    14. Johnson & Johnson
    15. Netflix
    16. Bloomberg LP
    17. Twitter
    18. Yahoo
    19. Under Armour
    20. Adobe

    Highlights:

    • The smallest company on the list is Dropbox and the largest company is IBM.
    • Universities these employers most hire from are University of Washington, San Jose State University, New York University and University of California, Berkeley.
    • Most represented industries are technology, media & entertainment, retail & consumer products, healthcare & pharmaceutical, oil & energy. Tech companies comprised 29% of the list. Media & entertainment comes after tech with 17%. Oil & energy is the last of these sectors with 8%.

    You can find the full list from here.

     

    Ceren Cubukcu is a top 5 bestselling author of Make Your American Dream A Reality: How to Find a Job as an International Student in the United States. She recently founded her consulting business to help more international students find jobs in the US in addition to her self-service digital event ticketing platform, Etkinlik Fabrikam (My Event Factory), to offer her webinars. 

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    Posted in Employer Branding, Personal Branding, Recruitment, Reputation Management
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