shutterstock_267552185I was born a Warriors fan. Having grown up in the Bay Area and in a household where sports were watched, played, and avidly discussed, the local teams were always a favorite. With basketball and specifically the Warriors, there was always a special feeling about watching them. From the Chris Mullin days to the Chris Webber and “Spree for Three” to the now well-known Splash Brothers. From an empty arena to a sold out arena, what can you learn from the Warriors in order to propel you career, brand, or company?

Having been a fan for over 20 years (and more as it’s not polite to discuss a women’s age), here are 5 WOW Factors to bring to your business or personal model. Here’s what the Golden State Warriors taught me about my business strategy, brand recognition, and giving back.

1. Evolution. From the logo to the variety in uniforms, the Warriors continue to stay hip and on top of innovation. They’ve even launched Twitter night where the Warriors tweet with fans and the back of their workout jerseys include their individual Twitter accounts. What great awareness! They take it to the next level, bringing their talent to their customers.  Embrace new innovations and use them to your advantage.

2.  Exceptional Service. From their sales team to servers to security, you feel “at home.” I have often attended the games alone and have never felt alone for one second. They have special giveaways, fan nights, bobble head nights, contests, and so much more. From social media to their wonderful and charismatic hosts, they bring a personalized feel. Even their sales team is at the game checking in with their clients making sure they are happy! There is a reason they have the best “fans” in the NBA.  Let new technology help you connect better, not just more. Keep your customers top of mind with a personalized approach.

3. Invest in your Talent! The Warriors players are more than skillful ball players; their heart and passion ignite on and off the floor. The owners and coaches invest in their employees and do as much as they can to support, grow, and nurture their talented players. Your talent, whether it’s yours or your employees’, makes all the difference. Encourage growth, support and nurture learning opportunities, and keep in mind that happy employees who feel empowered will go to bat for you.

4. Resilience. The Warriors have had many unsuccessful years, but that hasn’t kept them down. They continued to keep their heads high and moved forward. Success is not an overnight ride no matter how solid your team is. It’s the collaboration of everyone. In order to do that, you need to all be rowing in the same direction. Don’t let disappointment languish. Help your team remember the bigger goal, even in the face of failures.

5. Take Risks! In 2011, Jerry West joined the Warriors franchise. Over the next few years, he and other dedicated guides helped to harness the raw power of the team to bring out the full talent he could see existed. Every decision, every new talent acquisition was a risk. They have continued to evolve, and it wasn’t by playing everything safe.  Just because something seems crazy or impossible doesn’t mean it is. Do your research, plan smart, but don’t be afraid to try something new.