Personal Branding Blog – Dan Schawbel The Personal Branding Blog offers branding and career advice from Dan Schawbel and his team of experts.

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Personal Brands: Be Ready to Answer This

In Sunday’s New York Times, the least likely person in American business is interviewed in the Corner Office column.
She’s Susan Docherty, who “leads” General Motor’s US sales, service and marketing team. In case you don’t get the joke, GM is one of the more famous bankrupt companies in the US, based on its resistance to [...]

Personal Brands: Be CEO of Something, Anything

In Sunday’s New York Times, Zynga CEO Mark Pincus describes his method for swelling up his company with CEOs. Yes, he wants a company brimming with CEOs – people who are CEO of a plan, project, or program. On a wall, he tacks up a poster-sized white sheet for each employee – and puts the [...]

Personal Brands: Watch Your Step

I’m laying here injured. The worst of it isn’t the aches and pains. The real crime is that I did it myself.
Zach, a friend of mine, did it times three. After a late night drink with the guys, he did the right thing: he got his friend, who was sober, to drive him home. Unfortunately, [...]

Personal Brands are Today’s Leaders, Not Tomorrow’s

Ouch. I keep reading about personal branding being a tool that sets you up to be tomorrow’s leaders. Why do old people always say this to young people? And, why do young people repeat it?
Does anyone wake up in the morning and say, “I hope I’ll be tomorrow’s leader.” When they wake up the next [...]

Personal Brands Celebrate!

By now you’ve probably amazed yourself with your ability to stick to your resolutions! LOL.
Don’t worry. Now is NOT the right time to assess how 2010 is going – or how you’re doing. The only thing to judge during week two of the year is this:
Do you have a clear, crisp, compelling focus for your [...]

Personal Branding Pledge for 2010

Repeat this pledge every day. Post it on your bulletin board. See how you get what you want in 2010:
This is my year.
I’m fighting for it.
Fighting to keep the big, juicy prize in mind so it lands in my hands by the end of this year.
Fighting to see and stay on the road, high or [...]

Guilty of UnPersonal Branding?

Are you guilty of relying on your company’s name and presence – and not working hard to establish your own personal brand? Unless you have an infamous past to hide, you’ll do yourself and your company a big favor by relentlessly communicating a clear, consistent and compelling personal brand. Then, you may leverage your brand [...]

The Power of Your Name in Personal Branding

Your name is the single most important factor in your enterprise, whether you introduce and represent your company by speaking your name loudly and clearly while offering a hearty handshake – or write an equally hearty introductory post on a discussion thread.
Here’s a slightly off topic tip: the back of your head or an avatar [...]

Personal Branding with a Punch and Some Cookies

Typically, it’s not the best, but the one who can take the stress and makes it to the top of any company, industry or career path is the person who can take a punch, get past the burn and play injured that makes it to number one. It’s the person who cleans and dresses their [...]

Stadium Naming Rights, Without Spending a Penny

Nance Rosen, your name, Verizon, Tweeter and Jenny Craig: all brand names with something in common. We all are – or can be – marquee names on stadiums that draw hundreds of thousands – even millions – of fans now and for decades into the future. It’s true, it’s inexpensive and it’s easy.
How would you [...]

  • Dan Schawbel

    Dan Schawbel is the leading personal branding expert for Gen-Y. He is the bestselling author of Me 2.0, as well as the publisher of both the award winning Personal Branding Blog and Personal Branding Magazine.

    • "Personal branding force of nature" - Fast Company
    • "A leading voice in the area of personal branding" - BusinessWeek
    • "Gen-Y branding expert" - Entrepreneur
    • "Personal branding guru" - New York Times
    • "Internet guru that can make you rich" - Details Magazine

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