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    When Your Personal Brand is Too Good? Too Bad!

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    Talk about the power of a personal brand! Angela Ahrendts reputation is worth more than nearly any NBA star, the president of any country, and even Tim Cook – the CEO of Apple, where she now works.

    “Apple’s newly-recruited head of retail was paid more than $70 million in her first year with the company …

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    Posted in People, Personal Branding, Reputation Management

    If You Can Tweet, You Can Eat

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    The economy is booming!

    Or, the economy is booming?

    Several years ago, I wrote the press release read around the world. Carried by 420 media outlets. It got me on CNBC, CBS, Investors Business Daily, San Francisco Chronicle and smaller outlets like Pakistan Today.

    The headline was: If You Can Tweet, the Job Market is …

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    Posted in Personal Branding, Success Strategies

    Boost Your Personal Brand and Business Relationships

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    Looking for a big personal brand boost? Join me at UCLAx Personal Branding Boot Camp this weekend! bit.ly/1NFpKHQ

    A big “aha!” moment for my campers is seeing how out of control they really are, when it comes to creating their reputations. In fact, many of them spend the majority of each day, in fact their …

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    Posted in Personal Branding, Skill Development, Success Strategies

    If Everybody Does It, Why Shouldn’t You?

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    Everybody says an MBA is worthless. Everybody says Instagram is the only social media worth being on. Everybody says balance is more important than putting in time at work.

    So, why should you be any different?

    Neuroscientists have found that certain people naturally have divergent thinking. That’s the ability to weave together connections between things …

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    Posted in Career Development, Personal Branding, Success Strategies

    Do You Really Need a Coach?

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    If you are in any type of transition regarding work or life, or you are considering a transition, then you may have thought about getting someone to coach you through the process. For example, you may be seeking a new direction for your future because it’s clear what you’ve been doing isn’t working any longer. …

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    Posted in Career Development, Success Strategies, Workplace Success

    Shocking Truth about Self-Esteem Revealed!

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    For the last 30 years US parents, schools and youth athletic teams were all fed a singular, central message about how to rear successful children and guess what? They were wrong. All the developmental literature and experts have been pumping out the message: self-esteem is the #1 ticket to success.

    That’s why all the kids …

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    Posted in Personal Branding, Workplace Success

    Are You Stupid Talking?

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    Turns out you are what you talk about.

    If you fat shame yourself, then your brain lays down a new set of neural pathways to ensure you feel fat – even if you aren’t. Then, as you repeat your so-called problem to your friends or yourself, you develop even greater dissatisfaction with your body. The …

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    Posted in Personal Branding, Success Strategies

    Not Blessed with the Bliss Gene?

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    You either have it or you don’t. New neuroscience reveals that 20% of the population has what is best described as a innate marijuana-making machine in their brains, resulting in – among other things – a low probability of becoming addicted to opiates and the like. It’s a gene mutation, the good kind.

    Beyond the …

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    Posted in Personal Branding, Success Strategies

    Can You Tell These 10 Stories?

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    Often times in a meeting with a prospective client or employer, you want to tell a success story. You want to speak about something that you have accomplished. You want to have it directly connect to their issues, products, services, or something they can relate to.

    What if you don’t have anything?

    What if you …

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    Posted in Interview, Personal Branding, Reputation Management, Success Strategies

    7 Ways to Innovate and Prove You’re Worthy

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    The terrible truth of work is that almost anyone can do anything. I don’t want to make you paranoid, but open up the UCLA Extension course catalog, a MOOC or watch a few “how-to” YouTube videos, and you get my drift. Education and skills are the easiest things to acquire.

    Leaving out advanced neurosurgery, the …

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    Posted in Career Development, Education, Personal Branding, Workplace Success
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