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    How To Value Yourself So Others Will, Too

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    Twice each year, I give a personal branding boot camp on campus at UCLA. The single hardest part of camp will be helping each participant appreciate themselves. Appreciating yourself is a weird concept for most people. We are used to talking about our strengths and weaknesses. We are comfortable talking about our hard and soft …

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    Posted in Personal Branding, Skill Development

    Why the Good Survive and the Best Enjoy Success

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    I believe there’s a list in the universe like the one we believe Santa keeps all year. At his annual retreat with senior elves, Santa wrestles with finite resources he allocates at the end of Q4, among all the good boys and girls. At work, the good get to come back next year, and keep …

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    Posted in Personal Branding, Skill Development, Workplace Success

    Why Your Boss Probably Hates You

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    As a career coach specializing in communication, I’m presented with a wide spectrum of work stories. Some end in, “I don’t know why my boss hates me.”  Variations on this are:

    My supervisor hates me The project manager hates me The recruiter seemed to hate me Everybody at work hates me

    Of course, hate is …

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    Posted in Personal Branding, Workplace Success

    The Second Biggest Mistake You Are Making

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    My career transition practice is full of amazing people with a huge well of talent, potential and experience. Each person is completely different. And with each person, I’ve identified a specific obstacle they are overcoming, so they can quickly move ahead on their goals. That problem identification and problem solving is the primary focus of …

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    Posted in entrepreneurship, Personal Branding, Skill Development

    What’s Wrong With Your Image?

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    You may not realize you have an image. And the image that exists for you may not be ideal. The goal of reputation management and personal branding is to intentionally and authentically put together an image that is coherent, consistent and compelling.

    What distinguishes your image from your personal brand or reputation? Your image is …

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    Posted in Job Search, Networking, Personal Branding, Workplace Success

    What Secret Weapon is Hanging in the Air?

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    Scientific American cites some shocking news about time. The more quickly you have to respond to a question or report results, the more likely you are to lie. Or, consider the reverse. The more time you take, the less likely you are to lie.

    Lying is in the air. Literally, the fewer breaths you take, …

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    Posted in Personal Branding, Skill Development, Workplace Success

    Do You Deserve a Better Job?

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    You will not always do what you are doing now. You will go on to as many as seven distinct careers, ten to fifteen different jobs, perhaps a dip or dive into your own entrepreneurial venture and hopefully, some significant philanthropy.

    That’s why the thing that you do, what you actually accomplish at work, may …

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    Posted in Networking, Personal Branding, Skill Development, Workplace Success

    What’s Inside the Worst LinkedIn Invite Ever

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    Asking a complete stranger to connect on LinkedIn can be fine! No worries. Just have something – like a group – in common. That means you look up who you want to link with, and join their group. Participate two or three times, and then fire off that invite. You might write: We are both …

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    Posted in Networking, Personal Branding, Skill Development

    What Successful People Read that You Don’t

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    I was finalizing a purchase with a new company this weekend and because it was a new vendor, I had to complete the deal by registering on the company’s website. The sales representative was charming and extraordinarily knowledgeable throughout the entire negotiation, so it didn’t surprise me when she wanted to coach me through this …

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    Posted in entrepreneurship, Personal Branding, Skill Development, Workplace Success

    Personal Branding Lessons From Sgt. Bergdahl

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    Five years in captivity changes you. Whether Bergdahl walked away from his duty in Afghanistan into the arms of the Taliban or not, he was unable to return until his release was negotiated. He is now being held at a medical facility and won’t be reunited with his family for weeks.

    It takes a lot …

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    Posted in entrepreneurship, Personal Branding, Skill Development, Workplace Success
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