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    6 Things Your Small Business Needs to Spend On

    Businesses are incredibly difficult ventures to start. More than half of all businesses fail within five years of starting, according to statistics gathered in 2016. While this is far better than the traditional belief that half fail within a single year of starting, it is still clearly a challenge to start and continue running a …

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    Posted in Corporate Branding

    Create Content for Your Personal Branding That is Engaging

    Content that gets noticed is an important tool for your personal brand in which your business can establish itself as an expert in your industry and attract more loyal followers. Gone are the days of keyword stuffing and excessive link building — people and search engines are seeking quality articles that offer high value.

    There …

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    Posted in Personal Branding

    Six Steps Out of In-Transition

    Losing your job can happen instantly, or you might be told ahead of time because the company is restructuring, moving out of town, or the like. Regardless of the circumstances, it is vital to attempt to quickly regain equilibrium and find another suitable position—fast. Typically, though, your reaction to the new situation is not logical …

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    Posted in Personal Branding

    Using the Holiday Season to Bolster Mobile Ecommerce

    Holidays can be a trying time for any company. While some companies see increased profitability and patronage during this time of year, other businesses struggle with marketing, consumer interest and increasing labor costs. However, many of these issues can be eliminated by adapting your ecommerce platform to the mobile-centric nature of today’s online shoppers.

    Start …

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    Posted in entrepreneurship, Marketing

    10 Factors That Determine a Great Hire’s Personal Brand

    What do you look for when evaluating potential employees’ personal brands?

    The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow …

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    Posted in brand matchup, Brand Mystery, Marketing

    Improve Your Personal Brand’s Content Marketing Reach

    A successful content marketing strategy is important for your personal brand to establish yourself as an expert in your niche. Spreading your message across multiple channels will help create even more visibility.

    There are several platforms that your brand can publish to for free, which can attract more readers who can be directed to your …

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    Posted in Personal Branding

    Tips for Telling Your Company’s Story

    In a consumer world full of websites and apps that direct customers to the cheapest gas, best deals and lower-priced everything, it can be increasingly difficult to earn customer loyalty. Sometimes your business can’t or won’t compete on price for products and services, so you must gain customer attention through other means.

    Making that human …

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    Posted in Corporate Branding

    8 Tech Skills Entrepreneurs Need to Succeed

    There’s no denying, entrepreneurs – or those aspiring to be – must retain as much knowledge as they possibly can and they must also continue to grow it. That’s because, in order to be successful in any market, you’ll need to hone your skills, knowledge and be vigilant in your work.

    That’s why, in addition …

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    Posted in entrepreneurship, Social Media

    Use Book Launch to Promote Your Next Personal Brand

    Publishing is a great way to promote your brand and build expertise. Not only can you create a buzz about your message, but attract new clients. So if you haven’t written a short (or long) book, yet -put that on your to-do list.  Once completed, it takes the right promotion strategy to make this successful …

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    Posted in Personal Branding

    Trade Show Guide: 5 Things Every Entrepreneur Should Know

    Trade shows are a fantastic platform for entrepreneurs to help grow their business and improve personal branding. Businesses with an exhibit at a trade show can grow their brands quickly due to accessible networking with niche leaders. They can also engage show attendees with an informative and eye-catching booth, which often results in leads.

    Entrepreneurs …

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    Posted in Marketing
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