Air India unveils bold new branding
Recently, Air India, the country’s most recognizable airline, made public its brand new logo, branding, and plane livery. Air India has collaborated with the brand transformation agency FutureBrand to reimagine its identity, positioning itself as a premium, inclusive, and accessible airline while still paying homage to the country’s rich history and traditions. The significance of the new logo, color palette, and font choice for Air India will be explored in this article, along with some background on the company’s goals and aspirations going forward.
The new brand design system for Air India centers on a modernized take on the traditional Indian window motif that has long been associated with the company. The gold window frame at the center of the new logo represents a “Window of Possibilities,” the airline said in a press release. The logo, dubbed “The Vista,” was designed with the top of a gold window frame in mind to represent the airline’s progressive, confident, and open-minded outlook on the future.
The new livery and design for the aircraft use a color scheme of dark red, aubergine, and gold. These hues not only reflect the airline’s Indian roots but also create an upbeat and welcoming atmosphere. The design also incorporates some cultural symbolism by way of a pattern inspired by chakras.
Air India has unveiled a new custom font, dubbed “Air India Sans,” to go along with its new logo and color scheme. This typeface combines professionalism with friendliness, reflecting the airline’s goal of being both an elite and welcoming service. The brand identity of Air India is meant to be friendly and approachable, hence the font choice.
The new logo represents boundless potential, progressiveness, and confidence, as stated by N Chandrasekaran, Chairman of Tata Sons, which assumed control of Air India in January 2022. Chandrasekaran stresses that the new Air India is in line with the hopes of an emerging India, where possibilities are limitless.
Beyond a simple facelift, Air India has bigger plans. According to Chandrasekaran, the airline will use cutting-edge AI and ML to significantly improve efficiency. Air India’s dedication to technological advancement shows the company’s resolve to stand out in the crowded aviation market.
Air India’s vision to become a world-class airline that serves guests from all over the world is shared by its CEO and MD, Campbell Wilson. Air India’s new identity reflects the airline’s evolution and solidifies its place as a global powerhouse. While the new Air India is bold and vibrant, its roots are firmly planted in the rich history and traditions that have made Indian hospitality a global benchmark for service standards, as emphasized by Wilson.
When the first of the airline’s A350s is added to the fleet in the new livery in December 2023, passengers can anticipate seeing the new logo and branding throughout their entire journey. This gradual rollout guarantees that flyers will be exposed to Air India’s brand new look and feel.
Air India is ready to conquer its past difficulties thanks to the backing of Tata Group and a refreshed brand identity. The airline’s management is confident in their team’s ability to overcome the challenges ahead.
In summary, the unveiling of Air India’s new logo, branding, and plane livery ushers in an exciting new era for the airline. The refreshed brand name and logo honor the airline’s history while expressing optimism for the future. Air India’s new logo is an attempt to position the airline as a premium, all-inclusive, and easily accessible one through the use of a striking font, a vibrant color palette, and a symbol of infinite potential. The world is waiting with bated breath for the new Air India to begin its transformational journey, ready to experience the airline’s promise of warmth, vibrancy, and world-class service.
See first source: Times of India
Frequently Asked Questions
1. Why did Air India decide to unveil a new logo and brand identity?
Air India collaborated with FutureBrand to reimagine its brand identity, positioning itself as a premium, inclusive, and accessible airline while paying homage to India’s rich history and traditions. The new logo and branding reflect the company’s aspirations for the future.
2. What is the significance of the new logo’s design and elements?
The new logo, known as “The Vista,” features a modernized Indian window motif with a gold window frame at the center. This frame represents a “Window of Possibilities,” symbolizing the airline’s progressive and open-minded outlook on the future.
3. What are the colors used in Air India’s new livery and branding?
The new color scheme consists of dark red, aubergine, and gold. These colors reflect the airline’s Indian heritage and create a welcoming and upbeat atmosphere.
4. What cultural symbolism is incorporated into the new design?
The new design includes a pattern inspired by chakras, adding a cultural element that represents balance and harmony.
5. Tell us about the new custom font introduced by Air India.
Air India has introduced “Air India Sans,” a custom typeface that combines professionalism and friendliness. The font choice reflects the airline’s goal of being both elite and welcoming.
6. How does the new brand identity reflect Air India’s vision and goals?
The new logo represents boundless potential, progressiveness, and confidence. The airline’s vision is to become a world-class service provider that embraces technological advancement, as highlighted by N Chandrasekaran, Chairman of Tata Sons.
7. Who is leading Air India’s transformation and vision?
CEO and MD Campbell Wilson shares the airline’s vision of becoming a global powerhouse that offers world-class service. He emphasizes that the new identity reflects the evolution of Air India while maintaining the rich hospitality traditions of India.
8. When will passengers start experiencing the new branding?
The rollout of the new branding will be gradual, starting with the addition of the new livery to the fleet’s A350s in December 2023. Passengers can expect to see the refreshed logo and branding throughout their journey.
9. How does Air India plan to overcome challenges and stand out in the aviation market?
Air India is committed to using cutting-edge AI and ML to improve efficiency, demonstrating its dedication to technological advancement and its goal of differentiation in the competitive aviation industry.
10. What can travelers anticipate from the new Air India’s promise of warmth, vibrancy, and world-class service?
With a refreshed brand identity that honors tradition while embracing modernity, travelers can look forward to an elevated travel experience that reflects Air India’s commitment to being a premium, inclusive, and accessible airline.
Featured Image Credit: Ross Parmly; Unsplash; Thank you!