Antonio Lucio Back As CMO of HP


Antonio Lucio has recently been appointed as the new Chief Marketing Officer (CMO) of HP, succeeding Vikrant Batra. Batra, who has significantly contributed to the company’s growth, will step down from his role at the end of the year after a long and successful career at HP. Enrique Lores, HP’s CEO, acknowledged Batra’s valuable contributions and partnership.

Lucio, who previously held the same position at HP before leaving for Facebook (now Meta), brings a wealth of experience back to the company. His return is marked by his appointment as the Chief Marketing and Corporate Affairs Officer, directly reporting to Lores. Lucio’s initial tenure at HP was marked by significant achievements in revenue growth, market share expansion, and enhancing HP’s reputation globally.

Besides his role at HP, Lucio is a prominent advocate for diversity, equity, and inclusion in the marketing industry. He has launched Virtuoso Leap, a virtual learning program for marketers, in collaboration with Nadine Dietz. This initiative has already trained hundreds of leaders from global corporations, with a focus on women and people of color. Additionally, Lucio’s contributions to the field of marketing have been recognized with his induction into the Advertising Hall of Fame.

Lucio’s involvement extends beyond HP and marketing. He has served as an Executive Fellow at the Yale School of Management and is the founder of 5S Diversity. This organization focuses on transforming marketing capabilities and accelerating the leadership journey for diverse talent. His multifaceted career and dedication to diversity and education position him as a transformative leader in the industry‚Äč

See first source: Adweek


Q: Who is Antonio Lucio?

A: Antonio Lucio is a seasoned marketing executive, recently appointed as HP’s Chief Marketing and Corporate Affairs Officer. He previously worked in the same role at HP and at Facebook (now Meta).

Q: Who did Antonio Lucio succeed at HP?

A: Lucio succeeded Vikrant Batra as HP’s Chief Marketing Officer (CMO).

Q: What are some of Lucio’s notable achievements at HP?

A: During his initial tenure at HP, Lucio significantly contributed to revenue growth, market share expansion, and enhancing HP’s global reputation.

Q: What other roles has Lucio undertaken outside HP?

A: Lucio is an advocate for diversity in marketing, a founder of 5S Diversity, and an Executive Fellow at Yale School of Management. He also launched Virtuoso Leap, a learning program for marketers.

Q: What is Virtuoso Leap?

A: Virtuoso Leap is a virtual learning program for marketers, focusing on diversity and inclusion, co-founded by Lucio and Nadine Dietz.

Q: What recognition has Lucio received in the marketing industry?

A: Lucio has been inducted into the Advertising Hall of Fame for his contributions to marketing.

Q: What is 5S Diversity?

A: 5S Diversity is an organization founded by Lucio, aimed at transforming marketing capabilities and promoting diverse leadership in the industry.

Featured Image Credit: Photo by Mika Baumeister; Unsplash РThank you!