Brands Fight For Representation at the US Open
The US Open, a premier tennis event, attracts significant attention, allowing brands to engage with a vast number of fans. By utilizing experiential marketing, sponsorships, and partnerships, companies boost their brand presence and consumer engagement during this tournament.
Evian’s Boat Cruise with Maria SharapovaEvian, a consistent US Open sponsor, has initiated an experiential cruise …
Uh Oh, Walgreens CEO Resigns
Walgreens, one of the largest pharmacy retail chains in the world, recently announced a significant change in its leadership. Roz Brewer, the company’s first Black and woman CEO, has stepped down from her position. Brewer’s departure marks the end of an era and signals a new chapter for the retail giant.
A Transformative JourneyBrewer …
Virgin Atlantic: Pioneering Inclusion in the Aviation Industry
Recently, major companies have made efforts to attract a more diverse set of customers by highlighting their support for the LGBTQ+ community and other marginalized groups. One airline in particular has captured the attention of passengers due to its unique and welcoming approach. The Virgin Group’s majority-owned British airline, Virgin Atlantic, is on a mission …
Brands! Embrace Your Haters
Brands face an unprecedented challenge – the need to be liked by everyone. The pressure to please a diverse and opinionated audience has led many advertisers to play it safe, creating bland and forgettable campaigns. But what if I told you that having haters can be a positive thing? In this article, we will explore …
Personal Brand vs Corporate Reputation: Find A Balance
Personal branding has exploded in popularity in the modern Internet era. People of various backgrounds are realizing the value of cultivating a distinct identity online in order to further their careers. Companies are worried that their workers’ personal brands would reflect poorly on them because of the recent rise in the practice of personal branding. …
Heineken Exits Russia With a €1 Sale
The global beer industry has recently witnessed a significant development as Heineken, the renowned Dutch brewing company, successfully exited the Russian market. This bold move comes at a time when many consumer companies face hurdles in their attempts to leave Russia due to a decree signed by President Vladimir Putin. In April, Putin introduced a …
The NFL’s Season Script: Who Will Win?
The National Football League (NFL) has always been surrounded by rumors and speculation, with fans often questioning the authenticity of its games. Earlier this year, former NFL player Arian Foster claimed that the league was scripted, sparking a wave of memes and conspiracy theories. This prompted the creative minds at 72andSunny, an advertising agency, to …
Airbnb CMO Ditches Performance for Bold Brand Campaigns
Airbnb, the renowned vacation rental app, has undergone a significant transformation in its marketing strategy over the years. This shift has been driven by various factors, including the seismic impact of the Covid-19 pandemic on the travel industry. In this article, we delve into the evolution of Airbnb’s marketing approach, exploring why the company decided …
DTC Beverages and Preppy Branding?
In recent years, preppy style has made a comeback, not only on TikTok and runways but also in the world of consumer packaged goods. This timeless and classic aesthetic, associated with “old money” and “quiet luxury,” has found its way into the branding and packaging of direct-to-consumer (DTC) beverages. With a focus on elements such …
Beginner’s Guide to Building Your Own Brand
Today, it’s almost unheard of to not have your own brand. A brand can be just about anything you set your mind to. However, building your own brand from scratch isn’t as easy as it sounds. It requires planning and forethought to be executed properly, and as a newcomer, you’re not even sure on where …