• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • Blog Archives

    Branding by Association – Part II

    In the world of personal branding, there are influences on your brand that you may not realize. In a post from a few weeks ago, Branding By Association, I referenced how your associates can influence how others consider you.  Associating yourself with certain groups will affect how you are perceived – both positively and negatively.  …

    Tagged with: , , ,
    Posted in Employer Branding, Personal Branding, Reputation Management

    Control Your Future

    Let others lead small lives, but not you. Let others argue over small things, but not you. Let others cry over small hurts, but not you. Let others leave their future in someone else’s hands, but not you.  – Jim Rohn

    I love the last line of this quote, we should not leave our future …

    Tagged with: , , ,
    Posted in Career Development, Personal Branding, Positioning

    Conversation Starters

    Do you find it difficult to start a conversation at networking events? Never been one good at small talk?  No matter how difficult you find networking, it is a crucial strategy for your career prospects as networking helps you communicate your brand to contacts within your company and industry.

    So what are you to do …

    Tagged with:
    Posted in Networking

    Wanted: Account Executive for You, Inc.

    The other day I was working with an individual who is conducting a job search and she told me she was looking for an “Assistant Account Executive” type role in a media communications firm. For those out there who are not familiar with either the job title or industry, here is a quick primer. A …

    Tagged with: , , ,
    Posted in Career Development, Job Search, Personal Branding, Success Strategies

    Quarterly Reports

    Four times a year, publicly traded companies are required to submit quarterly earning reports to the Security Exchange Commission. The information disclosed in these reports provide a snapshot of the financial health of the company. Earning reports are part of a stewardship process – investors have entrusted firms with money to run the company and …

    Tagged with: , , ,
    Posted in Career Development, Networking, Personal Branding

    Building Your Brand at Your New Job

    The national news outlets have been touting an uptick in hiring over the past year and if you are beginning a new role with a new organization, it is time to consider to your personal brand. During the interview process, you may have communicated your brand to the search committee by use of stories and …

    Tagged with: , , ,
    Posted in Career Development, Personal Branding, Success Strategies

    Mr. Smith Recommended I Contact You…

    I was recently asked about how to use another person’s name (referral) in one’s networking efforts. When using another’s name in your networking efforts – you are tapping his/her reputation – his/her personal brand – to help open doors for you. While having referrals are like gold when networking, it is important to remember some …

    Tagged with: , , ,
    Posted in Job Search, Personal Branding, Reputation Management

    Branding By Association

    There is an old saying, “You are only as good as the company you keep.”  So what does that have to do with helping you develop your brand reputation? More than you might think.

    Who you associate with at work could help or hurt your image. If you are always seen with individuals who underperform, …

    Tagged with: , , ,
    Posted in People, Personal Branding, Reputation Management

    LinkedIn Skill Endorsements

    Those who use LinkedIn may have noticed on profiles, one can now endorse someone’s skills. By clicking on a skill box, you can virtually attest to another person’s abilities. Did you think your contact did a great job implementing a new IT system, why not endorse her “Project Management” skill?  Did a contact deliver a …

    Tagged with: , , ,
    Posted in Networking, Personal Branding, Social Media

    Be Memorable

    In a typical hiring process, it is common for an organization to receive hundreds of applicants for a single job opening, phone screen 10-20 individuals, and hold face-to-face interviews with as many as 5 or 6 candidates. If the employer is looking to hire multiple candidates, this scenario leads to even greater numbers as a …

    Tagged with: , , ,
    Posted in Brand Yourself As, Interview, Personal Branding
    Content Partners
    As Seen In