You’ve written your Personal Brand Statement.  You looking for a job and have sent hundreds of resumes, but no one is calling you for an interview.

Brand Promotion

Have you thought of using Twitter and your Status Updates as an advertising platform for your brand? No one will know how good you are if you don’t let them know about it. These days, submitting a resume isn’t enough.  You have to also promote yourself for the job you want by advertising yourself well.

So why not have an eye-catching ‘advertisement’ that promotes YOU? Obviously, I don’t mean the ‘glaring neon-sign’ type of advertisement.


Use Twitter, Status Update, and LinkedIn Answers

These platforms are ideal for promoting the fact that you are looking for a job and what value you bring.   Present yourself as an expert in the field. Search LinkedIn Answers and post answers to questions in your field to demonstrate your subject matter expertise.

Use Twitter and Status updates to talk about your recent accomplishments – blog posts you’ve made or commented on; links to articles you’ve been reading that would be relevant to the industry you’re interested in, etc.

These venues are perfect because you have to be short and to the point.  Your goal is to get someone interested in reading your resume and calling you in for an interview.    Think your prospective employer isn’t looking at social media sites?  Think again. They’re out there looking for anything they can find on candidates – why not make sure what they find is favorable?

What does a brand manager do, anyway?

A Brand Manger basically applies marketing techniques to a specific product or brand to increase the brand’s perceived value to the customer and increase brand equity.

It is not uncommon for a brand manager to also be responsible for coordinating activities of specialists in production, sales, advertising, promotion, research and development, marketing research, purchasing, distribution, package development, and finance.

Here are some helpful Brand Management tips to writing tweets and status updates  to help you get noticed:

  • Start with a good lead – Your first few words should make the readers want to know more.  This means that your first line should immediately catch reader’s attention
  • Package yourself- Brand yourself based on your excellent skills and qualities. Create your own identity and make it evident to your writing.
  • End with a great impact – Make sure that you leave a lasting impact to your readers. Your ending words should encourage some type of response to you.

Finally, make sure prospective hiring managers know how to reach you via email.  They may not want to Facebook you or they may not even know how to Twitter.  So make sure people can find you via email.


Beverly Macy is the Managing Partner of Y&M Partners and teaches a social media class at the UCLA Extension.  She also co-hosts Gravity Summit events and provides personal branding coaching.