Using Design To Extend And Safeguard Your Brand
Authors should use design to extend and safeguard their brand beyond the cover of the book they wrote to build their visibility, attract new business, and establish a personal brand.
The book cover is the starting point; it’s the most immediately obvious visible symbol of an author’s personal brand.
And, in many cases, a book …
Using Chapter Titles to Build Your Personal Brand
Like the title and subtitle of your book, each chapter title can help you sell more books while building and promoting your personal brand.
Each chapter title provides you with a valuable opportunity to convince prospects that your book offers excellent value, while reinforcing your subject area expert position as a valuable resource to help …
Do E-books Create Personal Brands?
Stated another way, If you write an e-book, will your personal brand gain the same respect and visibility that you’d receive from a printed version of your book?
This is a particularly timely question since e-books and e-book readers are more and more in the news. For …
My Personal Branding Journey Part 7: Strategies for Creating an Online Presence
This is the seventh of ten posts where we follow Marcos Salazar’s personal branding journey, as he uses the concepts and four-step process outlined in Me 2.0 for his own career.
Whenever I get a notification that someone is following me on Twitter, I visit their profile and take a look at their website. If …
My Personal Branding Story Part 6: Narrative, Context, and Being a Purple Cow
This is the sixth of ten posts where we follow Marcos Salazar’s personal branding journey, as he uses the concepts and four-step process outlined in Me 2.0 for his own career.
In my last two posts, I described why I decided to use the concept of being a Renaissance Worker as my personal brand. In …
My Personal Branding Story Part 5: Becoming a Renaissance Worker
This is the fifth of ten posts where we follow Marcos Salazar’s personal branding journey, as he uses the concepts and four-step process outlined in Me 2.0 for his own career.
In my last post, I introduced the concept of a Renaissance Worker and how I came to see this term as a way to …
My Personal Branding Story Part 2 – Discovering Your Brand
This is the second of ten posts where we follow Marcos Salazar’s personal branding journey, as he uses the concepts and four-step process outlined in Me 2.0 for his own career.
Sometimes all it takes is a small and seemingly inconsequential event to make a major impact that springs you into action. In my first …
Brand Mystery 12 – Have You Heard of This Personal Brand?
Today is another episode of a game I call “Brand Mystery,” where you guess who the personal brand is and receive a link on the following game in the series. There were 26 comments last time and that typically happens when I use a well-known celebrity and don’t make the picture enough.
Brand Mystery 10 …
Brand Mystery 11 – Have You Heard of This Personal Brand?
I’ve written some pretty extensive and intensive posts lately and now it’s time to take a breather. In the personal branding world, sometimes we need to rejuvenate and replenish our minds, so we can focus on what’s important. In my universe that means working on my book, full-time corporate job and magazine. Today is another …
Brand Mystery 10 – Name that Personal Brand and Win!
I’ve been doing a lot of lengthy and analytical posts recently, so today I felt like switching it up. I’ve gotten a lot of email asking for me to bring back “Brand Mystery,” which is a game where you guess who the personal brand is and receive a link on the following game in the …