Brand-building in 18 Minutes – Lessons from TED.com
If you’re interested in writing and marketing a book to build your personal brand, you should spend a little time each week at www.TED.com. There are over 700 free videos you can watch, analyze, and learn from.
The lessons you can learn at TED.com can help you become a better writer and presenter, essential skills …
Visual Thinking for Personal Branding Success
Visual thinking is a strategic tool that can make a major contribution to the personal branding success of anyone who has to plan ahead, make decisions, or convince others.
Visual thinking involves more than simply choosing colors and typefaces that project the right image; visual thinking is also a collaboration tool that helps individuals and …
Make Your Book Title and Brand Easy to Remember
Sometimes the most important lessons in personal branding are the simplest ones, like using alliteration, or repeated “hard” sounds, to make the title of your brand-building book stand out and be easy to remember. It’s something I think of every time I hear local classical music FM radio station promote their Mozart Block at 9:00.…
Timeless Book Titles Build Lasting Brands
When writing a book to build your brand, choose a clear and timeless title, one that won’t quickly go out of date.
A clearly and obsolescence-proof book title can contribute to a book that will build your personal brand for decades instead of just weeks!
What’s wrong with “instant bestsellers?”With proper promotion at book …
Tips for Measuring the Influence of Your Personal Brand
Measuring the influence of your personal brand is a necessary first step towards increasing the influence of your personal brand. Measurement creates a baseline against which you can track your increasing influence.
How do you measure the influence of your personal brand?
Brand measurement is more important today than ever before. There’s more competition for …
Write Your Way to a Profitable Personal Brand, $5 at a Time
For several years, writing and giving away ideas online has been viewed as the best way to build your personal brand. It’s a popular and powerful technique, well-documented in numerous best-selling marketing books, like David Meerman Scott’s New Rules of Marketing & PR.
But, does it make sense to limit your brand building writing activities …
7 Ways to Start Building Your Personal Brand for Free
Today, it’s easier than ever for individuals to build and promote the personal brands for free, long before writing and publishing a book.
The Internet offers you numerous free ways to demonstrate your subject area expertise, set yourself apart from your competition, and build your online visibility. There are several ways you can take small …
Lessons from Rachael Ray’s Path to Personal Branding Success
Daytime television hostess, Food Network celebrity chef, and best-selling author – Rachael Ray’s career has many lessons to teach those interested in achieving personal branding success from zero to 60 in less than a decade.
In less than 10 years, Rachael Ray’s personal brand has taken her from an Albany, NY, grocery store to multiple …
Conversation or Content. Who Rules the Internet?
After doing some research for a speaking engagement, I ran across this quote by Cory Doctorow from BoingBoing:
“Content isn’t king. If I sent you to a desert island and gave you the choice of taking your friends or your movies, you would choose your friends…. If you chose your movies, we would call you …
Tips for Saving Time while Building Your Personal Brand
Are you one of the many who use lack of time as a reason to put-off building a personal brand by writing provocative thought leadership articles, books, starting a podcast, frequently updating your blog, or submitting guest posts on other blogs?
If you don’t have the time now, when will you have the time?
Lack …