Understanding the Impact of Salary Transparency: Insights from a Tech TikTok Creator
Platforms like TikTok have become powerful tools for individuals to share their stories, expertise, and even their career journeys. One such individual is Charlotte Chaze, a data analyst and tech TikTok creator who recently sparked conversation by posting her salary history on LinkedIn. While Chaze believes in the power of transparency, she also cautions against …
Influencers and the SAG-AFTRA Strike: Guidelines and Responsibilities
In the era of digital media, influencers have become a significant force in the entertainment industry. However, their role and responsibilities are not exempt from the impact of strikes, such as the ongoing SAG-AFTRA strike. As an influencer, it’s crucial to understand the guidelines and rules set by SAG-AFTRA to navigate this challenging situation while …
The Impact of American Influencers’ Visit to Shein: Unveiling Ethical Concerns and Environmental Impact
In recent times, Shein, the Chinese internet shopping giant, has faced significant scrutiny over its labor practices, environmental impact, and ethical concerns. This scrutiny came to a head when a group of American fashion influencers and creators embarked on a sponsored tour of a model factory in China, organized by Shein. The influencers’ subsequent glowing …
Influencer Marketing Takes Center Stage at Cannes Lions 2023
Cannes Lions, the prestigious international festival celebrating creativity in advertising and marketing, has always been a platform for industry leaders to showcase their latest campaigns, strategies, and insights. Over the years, the festival has witnessed the rise of media giants and the transformation of the advertising landscape. However, this year, a new phenomenon has taken …
How to Approach New Clients over Email (Sample Email)
Approaching new clients over email can be nerve-wracking. To ensure your first contact is successful, you need to create an engaging and persuasive email that gets the recipient interested in your service or product.
The fact is, each email you craft should be customized to the client, and not just sent en masse. This can …
YouTube and Virtual Job Shadowing in 2023
One way to get an inside look at a profession you want to pursue without having to leave your home is YouTube. By searching for a particular topic in this way; ‘a day in the life of a [enter the professional]’, you can gain insights into what they do. With virtual job shadowing, you can …
21 Great Examples of Brand Essence
Brand essence is an integral part of any successful company. It helps to create a distinct identity and draw customers in. It’s the underlying message and emotion behind a brand and is used to define its core values.
In this LONG guide, we’ll explore 21 powerful examples of brand essence. We will discuss big names …
Why Workwear is Crucial to Personal Branding: FAQs & Guide
In today’s business landscape, it’s crucial to make yourself stand out. That’s where personal branding and what you wear to work come together. Your work clothes aren’t just fabric – they are the first impression that speaks without words, they set the stage for your professional story, and help you build your personal brand.
So, …
How to Create an About Us Page that Tells a Story
How powerful is a well-told story, and why do you need one on your About Us page?
Netflix’s The Queen’s Gambit tells the story of a chess prodigy with many parts inspired by true events. It transformed chess from an ordinary game into an intriguing and engaging trend, with chess set sales increasing by 87% …
Incorporate Six Key Elements to Boost Your Personal or Professional Brand
The following is adapted from Find Your Clear Vision.
“What’s catfishing, Mommy?” my daughter asked.
I grew up on a lake in Missouri with catfish in it, but I still felt unsure of my answer. “It’s not fishing for catfish?”
“I don’t think so,” she replied. “It was a man on TV who wore a …