Too much talk, too little execution for our personal brands
Too many people say they are going to do something, without the ambition and confidence to actually follow-through. I’ve had many friends and acquaintances alike saying “I want to start a business” or “My idea is to ______.” We only live for so long, so you really need to take chances. Also, I feel that …
Personal Brand Recognition – The new form of compensation
It seems like there has been a compensation transition due to the rise of social media. Although cash compensation will always reign supreme by the majority, I’ve been seeing more and more social media participants “stick” to other new age forms. One example is what the blogosphere calls “link love,” which I define as recognition …
Announcing DanSchawbel.com: The Next Generation of Personal Branding Online
Over the course of the past 6 months, I have consumed every piece of knowledge on Personal Branding. I’ve been a product of Personal Branding as well as a spokesman on the subject. I decided after all of my ventures to build an example of what all Personal Brand websites should look like now and …
Develop a community to evangelize your brand
What if there were hundreds of people around the world that all spoke your language and were willing to communicate your message to others you may not be able to reach? An evangelist is an individual who serves as the outside voice of your company. Evangelists are created through mutual interest on a given subject …
The Personal Branding Beginners Toolkit
When I started blogging I wish I had the knowledge that I have now on how to build a social community around a given topic. There are numerous individuals who are interested in creating their Personal Brand online, but have little or no direction. They see some bloggers with hundreds of subscribers, an authority of …
Networking Tip: The Business Card Bookmark
When I connected with Andrea Nierenberg, networking extraordinaire, last month through blogging, I had no idea that she would also send me one of her best selling books called “Million Dollar Networking.” I haven’t been able to finish it, but after reading the first 50 pages, it’s safe to say that this book will change …
How blogging leads to business
People from around the world are interested in a variety of subjects. They scour the internet, using google and technorati to search for these subjects in order to gain knowledge. Blogs have become the center resource for this knowledge, providing a first hand and personal feel that people can relate to. When visitors or perspective …
Your Brand Equity Equation
As a brand, your brand accounts for more than just your personality and who you are as an individual. I believe it’s the sum of others brands that you either own, work for or touch in some distinct way. Brand equity is the value built-up in a brand. It is measured based on how much …
Believe in yourself and your brand
Your brand is the total combined sum of your personality, appearance, competencies, all held together by one or more differentiating qualities. In order to communicate your brand message to your audience, you need to believe in yourself and the brand you’ve established. You need to be confident that you have discovered the correct career path, …
Managers put up walls for you to break through
One tactic I find commonly used in the workplace by the most experienced managers is to set up scenarios where their subordinates are tested. Managers who have high confidence in certain individuals, or are who are wondering what workload they can handle will use this tactic, especially if pressure has been applied to them from …