Today I was going to write a post about different ways to measure your personal brand. Then I realized, there is only one way that we all measure our own personal brands: through how we stack up to competitors.
Don’t believe me? See for yourself.
How do you measure your personal brand on twitter? Through comparing the number of retweets you have to others? Through how many followers you have compared to others?
How do you measure your personal brand through your blog? Through engagement, in the form of number of comments, compared to others? Through how many links you receive compared to others? Through traffic compared to others?
All forms of measurement come back to numbers, and all numbers only have value when compared to competitors’ numbers.
So my question is: is it okay that we measure our own personal brands by what we do – in comparison to other people trying to achieve similar accomplishments?