Personal Branding Weekly and Protecting Yourself from Experts

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Personal Branding Weekly

Editor’s Note: I’ve met many wonderful people during some recent personal branding and social media seminars and sessions that I’ve presented at lately.  When we visit after my presentation, I find that unearthing your brand is by far the most interesting and most challenging aspect of personal branding for them.

Do you find that to be true for you? Are you able to articulate your brand so crisply that there’s no mistake what makes you unique?

This week’s posts from interviews, to job seeker apps and then a great post about what to bring to a networking event or conference, there’s some solid insights that you can springboard your personal brand unearthing and communication.

I’m interested to hear which articles “speaks” to you this week!

Protecting Yourself from Experts

We look for help or outside assistance when we do not have the time or the know-how to perform a task. In these cases, we often use help to make things simpler and more successful. Unfortunately, there is one thing to consider about help – it can be good and it could be bad.

Important Qualities of a Personal Brand Marketing Consultant

Expert in the field

Consider the fact that experience is everything when looking for help. Not everyone who claims the title “expert” is going to have the experience to be a help for your brand. It’s important to understand who it is that you’re dealing with before delegating your personal brand communication.

Transparent and authentic

Now, ponder over how they could help you. Do they have a clear and real understanding of who you are and how you fit in your industry? One of the most frequently encountered issues that any brand has with help is that the assistance provided isn’t in tune with the brand.

While being true to who you are and your brand, every brand wants to be connect with their target market in a way that is meaningful and of value to their target audience.  Without this, rather than the boost you were looking for, help can quickly hinder your efforts and become a burden.

Flexible to changes

Think about why you need help. For many brands, marketing can be one of the most time consuming and diverse areas to cover. For a person, that’s even more pronounced and makes personal brand marketing difficult to manage.

Social networks constantly require a fresh analysis to keep up with the current audience and guarantee that your personal brand is reaching out effectively. So, take into account how important it is for someone to understand clearly how to utilize social networks in marketing your brand.

Effective Communicator

Whom ever you decide to include in the execution of your personal brand strategies, understand that communication between your outsourced agencies and you should be clear and concise. When they inform you of a decision they’ve come to, and you ask why, they should be able to tell you how they came to that conclusion.

Communication is one of the most important, and crucially decisive, components of a quality working relationship. After all, if they’re helping you communicate your unique personal brand image, it’s important that you know why they’re doing what they think is necessary.

Experts often are awesome forward thinkers in their industry or subject matter.  Yet, remember, they’re not an expert on you. [tweet this].


Maria Elena Duron, is managing editor of the Personal Branding Blog, CEO (chief engagement officer) of – a word of mouth marketing firm. She helps create conversation, connection, credibility, community and commerce around your brand. Maria Duron is co-founder  and moderator of #brandchat – a weekly Twitter chat focused on every aspect of branding that is recognized by Mashable as one the 15 Essential Twitter Chats for Social Media Marketers.