Tag: crowdfunding

Book ReviewsentrepreneurshipMarketingPersonal Branding

Captivating Captivology: An Interview with Ben Parr

From the mind of writer Ben Parr comes his first work, Captivology: The Science of Capturing People’s Attention, a scientific and psychological approach to how attention is captured. In It, Parr addresses the role technology has played in severely lowering our attention spans due to the 24/7 access to unlimited entertainment it provides. Because of …