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    Use Email Segmenting to Improve Your Marketing and Communication

    Having a focused email marketing plan is important to have in place for your personal brand in order to best connect with your subscribers. The right message for each list will greatly enhance your leads and sales.

    There are several ways that a segmented strategy can work for your brand, which should be well suited …

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    Posted in Personal Branding

    How Visual Content Can Improve Readership of Your Brand’s Emails

    An email marketing strategy is still one of the best ways your personal brand can connect with your audience in a meaningful way. The type of communication is important for increased sales and return customers. You can grab their attention through strong visuals that are easy to read on mobile.

    There are several ways that …

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    Posted in Personal Branding

    Use Email Automations to Improve Your Brand’s Online Sales

    Email marketing is an important tool for your personal brand in which your business can reach your prospects in a meaningful way. Using automation methods can help you stay on track and improve your communications as you segment your lists.

    The right strategy that reaches a specific target market can bring into focus your message, …

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    Posted in Personal Branding

    Why a Personal Email Address Matters

    Do you have one?

    Do you have more than one?

    How many personal email addresses do you have?

    Personal Email Addresses Matter

    In my case I currently have three that I regularly stay connected with and respond to inbound email. How many do you have? If none, why not? Perhaps this post will help change …

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    Posted in Career Development, Personal Branding, Reputation Management

    Putting your out of office message to work

    It’s summer time.

    Time for vacations.

    Time for the inevitable Out of Office message.

    Who still uses Out of Office messages?

    It should come as not surprise, even to millennials, that there are still a lot of people that use email. Yes, there is a trend towards text messaging, instagram and snapchat. While I don’t …

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    Posted in Career Development, Personal Branding, Reputation Management

    Why Millennials Should Kill the Dreaded CC

    E-Mail is Dead! Long Live E-Mail!

    There are a lot of things Millennials can do to change the world. Some of them have already started and some are a work in progress. One thing I hope and trust Millennials can do is kill the dreaded cc: in email communications.

    The cc: has become too prevalent …

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    Posted in Personal Branding, Skill Development, Workplace Success

    Personal Branding Weekly and Email Still Matters

    PERSONAL BRANDING WEEKLY

    Do you know how to prepare for an interview now?  How do you feel about the importance of cultural fit and your VPs (they’re just as important as VPs are to a business)? These are just some of the topics covered in this week’s Personal Branding Blog articles along with a couple …

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    Posted in Marketing, Personal Branding

    Why To Respond Slowly To Emails (Part 2 of 2)

    In a recent article, you learned why to respond slowly to emails. Here are 3 specific situations when you should intentionally delay your email reply:

    1. When you receive a “flaky” email (wait at least 1 day to reply). If someone (not a customer or boss) sends you a “flaky” email, you should intentionally wait …

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    Posted in Brand Yourself As, Personal Branding

    Three Tricks to Get Your Email Opened

    We all know that getting over the inbox hurdle can be a challenge. Whether you are trying to land an informational interview, a sales call or a job interview, getting your email opened is the first step to success.

    The challenge is that people routinely get dozens – even hundreds – of emails in their …

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    Posted in Career Development, Job Search, Personal Branding

    AOL Email Address Brands You As Technologically Obsolete

    Your email is often the first thing an employer sees about you, so it forms part of your personal brand.

    Many job seekers don’t think their email address matters. These are the same job seekers who unknowingly make it difficult to be found by email address for their job search and unknowingly brand themselves unfavorably.…

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    Posted in Brand Yourself As, Career Development, Job Search, Personal Branding
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