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    5 Tips for Boosting Your Marketing Efforts in The Back Half of 2021

    5 Tips for Boosting Your Marketing Efforts in The Back Half of 2021

    We are dealing with the pandemic’s economic ripple effects right now that have had real-world ramifications for small and midsize businesses and their marketing campaigns. Countless “temporary” business closures have become permanent and the enterprises that survived now step out into a world forever changed by the virus.

    Pandemic-induced shifts in consumer behavior accelerated marketing …

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    Posted in Marketing

    How to Reach New Heights with Personal Branding

    If you don't currently like your personal branding, it’s never too late to change it. Instead, admit your mistakes and look for improvements.

    Your personal brand is a mix of who you are and how you’re unique in your field. Figuring out how to solidify your image requires attention to what others in your industry claim and digging deep into your personal values and practices. The persona your company has and your personal branding efforts work together but …

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    Posted in Personal Branding

    Strengthen Your Branding with CRM Software

    How to Strengthen Your Branding with CRM Software

    Any business owner will tell you. Customer service is everything.

    A satisfied customer isn’t just an ongoing source of revenue. They can also help grow your business by spreading positive word-of-mouth. By the same token, an unsatisfied customer can easily damage the reputation of your brand. One negative social media post can make others skeptical …

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    Posted in Corporate Branding

    How To Boost Your Brand Identity With SEO

    Boost Brand Identity via Search Engine Optimization

    Search engine optimization (SEO) is an important factor for boosting your brand identity. In years gone by, SEO comprised little more than mentioning a brand name repeatedly on any landing page. Search engine algorithms have since evolved into complex, smart tools that deliver enhanced search result ranking and brand awareness.

    A skilled brand manager and …

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    Posted in SEO

    7 Careers to Pursue with Your Communications Degree

    Pursuing a Communications Degree in 2021

    It’s an old, well-worn joke by now: “A communications degree? What can you do with that?” Well, as it turns out…a lot. There has never been a better time to pursue a degree in communications.

    Why? Because our interconnected society relies on communication more than ever.

    Today’s world relies on information from big data to …

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    Posted in Education, Skill Development

    4 Best Practices To Help Digital Marketers Work From Home

    4 Best Practices To Help Digital Marketers Work From Home

    The current pandemic caused severe economic effects. Businesses of all sizes suffered and some had no choice but to declare bankruptcy and close their doors permanently. Or, they had their workers work from home.

    Amidst this unfortunate situation, one of the businesses that continues to thrive is digital marketing. And perhaps one of the main …

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    Posted in Career Development

    5 Steps to Become a Digital Marketing Freelancer

    5 Steps to Become a Digital Marketing Freelancer

    Launching a new career can be daunting. However, if you’re good with people and words, digital marketing freelancing may be a good option. Small businesses need a tech-savvy marketer who can handle advertising and communication while they focus on their core mission.

    Digital marketing includes any advertising that happens online. This includes making social media …

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    Posted in Career Development

    The Best Email Marketing Tools To Help Scale Your Brand

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    For companies trying to grow by increasing their sales, the tried and true approach of email marketing has proved to be one of the best ways to generate leads. Even with the rise of social media, email marketing has held steady and is a valuable aspect of marketing strategy.

    Email marketing can be a daunting …

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    Posted in Personal Branding

    5 Ways Smart Entrepreneurs Can Survive the Oncoming Recession

    While your business might be riding high on today’s economy, every entrepreneur needs to be prepared for what might come next. More than 75 percent of economists agree that a recession is coming by next year. Few companies, however, have a strategy in place to deal with the fallout.

    Most companies try to save cash …

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    Posted in Corporate Branding

    Create a Winning Pinterest Brand Marketing Strategy

    Social Media Branding

    Visual marketing is one of the best ways to attract subscribers your personal brand. If you want to take your business marketing strategy to the next level then Pinterest is a great way to gain more visibility.

    Would you like to attract a loyal audience? Your brand can build a great community by pinning appealing …

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    Posted in Personal Branding, Social Media
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