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    Seth Godin’s 7-Point Guide to Bootstrap Your Personal Brand

    Seth Godin is perhaps one of the most widely read marketers in the world, and with good reason. His long string of best-sellers have been pushing the envelope in marketing for decades.

    Today we’ll extract some key lessons from his hit “The Bootstrapper’s Bible,” and apply them to your personal branding efforts.  In the simplest …

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    Posted in Book Reviews, Brand Yourself As, Career Development, Personal Branding, Success Strategies

    Steve Pavlina’s 5-Point Guide to Achieving Your Personal Branding Goals

    This week we’ll work on more effectively achieving your goals as you build your personal brand. Helping us today is personal development guru (and a top personal role model) Steve Pavlina, who is widely recognized as one of the most successful personal development bloggers on the web, attracting over two million monthly readers to his …

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    Posted in Personal Branding, Positioning, Reputation Management, Success Story, Success Strategies

    4-Step Personal Brand Promise Checklist

    These four questions are a great way to hone in on the value you provide, and ensure that your network’s perception of you aligns with your perception of yourself. Once they are the same, and you are delivering on your brand promise, I guarantee you will start attracting more opportunities into your life. I believe …

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    Posted in Personal Branding, Reputation Management

    8 Tips for Attorneys to Build Your Personal Brand

    A lot of people think personal branding is only useful for celebrities. But anyone can benefit from it to articulate their strengths, differentiate their unique value and leave a lasting impression that wins clients and new business (if you’re new, start with the personal branding worksheet). Today we’ll take a look at some tactics attorneys …

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    Posted in Brand Yourself As, Personal Branding, Positioning, Reputation Management

    10 Pearls of Wisdom From Keith Ferrazzi, Networking Ninja

    There are hidden opportunities waiting to be accessed in everyone if you just tell them where you’re headed and what you want to achieve. In that vein, today I’d like to share ten networking tips from my personal business hero, Keith Ferrazzi, to help you achieve your goals.

    If you aren’t clear about your own …

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    Posted in Networking, Personal Branding

    MSNBC Misunderstands Role of Social Media in Job Search

    Last week, MSNBC published an article called “Social Networking seldom gets new grads hired.” It argues that social media is not an effective way to land a job. However, it truly only makes the case that many people aren’t taking advantage of the tools available to them.

    The article misses the point about how social …

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    Posted in Career Development, Job Search, Networking, Personal Branding

    Twitter Personal Branding Checklist

    This is adapted from the eBook, From Tweet to Hired: How to Leverage Twitter to Advance Your Career, which includes contributions from Dan Schawbel and Gary Vaynerchuk.

    You have a Twitter profile that strengthens your personal brand. And your bio and background image exude your core values and align with your career goals. You’re growing …

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    Posted in Personal Branding, Social Media

    Create Evangelists for Your Brand on Twitter

    How to Create Evangelists for Your Brand on Twitter

    This is adapted from the eBook, From Tweet to Hired: How to Leverage Twitter to Advance Your Career, which includes contributions from Dan Schawbel and Gary Vaynerchuk.

    So you have a Twitter profile that strengthens your personal brand. And your bio and background image exude your …

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    Posted in Personal Branding, Social Media

    7 Tips to Boost the Clarity of Your Personal Brand

    Whether they’re right or not, people form impressions of your personal brand based on the way you write – from emails, to web profiles, to proposals to cover letters.  Today we’ll go over seven tips to improve your writing skills.

    Impressions form fast

    Readers assume that if your…

    Writing is sloppy: You don’t care about…
    Read the Rest →
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    Posted in Marketing, Networking, Personal Branding

    Metrics to Measure Your Personal Brand

    How well branded are you? One way to find out is to use metrics – something you can measure against.

    The metrics below don’t necessarily measure how effective your personal brand is (go to a personal branding consultant for that), but they do measure your online visibility and engagement.

    1. Do a Google search for …

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    Posted in Personal Branding, Social Media, Success Strategies
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