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    Use Facebook Custom Audiences to Increase Your Brand’s Sales

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    Facebook advertising is a great way for personal brands to immediately start building exposure. Since the program began in 2004 there have been a lot of changes along the way. Today there are a variety of options to choose from to help target the right market.

    Many brands and businesses advertise on Facebook as a …

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    Posted in Personal Branding, Skill Development, Social Media

    Do’s and Don’ts of Social Media During Job Search

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    For the past few years, social media became an important part of our daily life. Almost everyone has at least one social media account because it is an easy and fun way to keep in touch with friends and family as well as showing your personal brand. Your tweets, posts and the pictures you upload …

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    Posted in Job Search, Personal Branding, Skill Development, Social Media

    One Simple Tip to Make it Easier to Engage

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    I don’t know about you, but there are times when I just want to pick up the phone and call someone. Just today I wanted to call a colleague to do a quick check-in on something. But, I was stopped dead in my tracks.

    What Stopped Me?

    It was something simple. Something so easy to …

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    Posted in Personal Branding, Skill Development, Social Media, Workplace Success

    Updates on LinkedIn to Build Your Personal Brand

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    Activity is back in the LinkedIn house.

    Creating a personal brand on LinkedIn is just the first step to making new connections and opportunities. To increase the chances of getting noticed, users can take advantage of a feature that has been recently brought back – your ‘Activity.’

    How can you present your brand’s latest professional …

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    Posted in Networking, Personal Branding, Social Media

    Curating Your Career by Creating a Career Scrapbook

    What the heck is curating your career?

    Curating your career is collecting information, maybe projects you were involved with, awards you won, campaigns you created and putting it all together in one place in a way that lets people visually comprehend what your career has been about. It’s a little like keeping a scrapbook. You …

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    Posted in Career Development, Job Search, Personal Branding, Social Media

    5 Ways to Expand Your Brand on Pinterest

    Have you ignored Pinterest in your social media marketing because you think it’s just about recipes, crafts and other women’s interests? Then you might be surprised to discover that Pinterest produces 4-times more revenue per click than Twitter or Facebook, according to Social Media Today, which says, “Pinterest buyers spend more money, more often, on …

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    Posted in Personal Branding, Social Media

    Why Visual Content Is Important For Personal Branding

    How your brand image is ‘seen’ or projected visually is important to your audience and the bottom line. A variety of appealing images and videos will not only increase engagement in your marketing, but will also create a greater awareness of your brand.

    Visual content marketing is a way for your brand to present unique …

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    Posted in Marketing, Personal Branding, Social Media

    Personal Branding Weekly – Who’s in Second Place?

    Much of my day is spent working with small business owners, entrepreneurs and solopreneurs, and helping them market themselves and their business. It’s interesting that small business owners and small businesses work so hard to make themselves look larger and to blend in with large companies and yet large companies are working hard to look …

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    Posted in Articles, Personal Branding, Social Media, Success Strategies

    The Art of Connecting Genuinely via Social Media

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    Building a following for your personal brand via social media requires not only expertise and a point of view, but also the ability to be perceived as genuine in your interactions. Many people attempt to build a brand on social media only to spout off statistics or opinions, without taking the time to truly connect …

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    Posted in Networking, Personal Branding, Social Media

    Finding Keywords to Manage Your Career

    How do you know which keywords you should be using in your LinkedIn profile and other social media profiles?

    Everyone talks about keywords but how do you find them?

    The keywords you want to use are those keywords that recruiters and hiring managers are using in LinkedIn and Google searches.

    First, what are the keywords …

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    Posted in Career Development, Job Search, Personal Branding, Social Media
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