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    Genuine Friendships and Integrity in Nightlife with Jesse Waits

    I recently had the opportunity to chat with Jesse Waits, Managing Partner and Co-Founder of XS and Tryst. Waits led XS to repeat appearances as the number one club on Nightclub & Bar’s Top 100 list in 2011, 2013, 2014 and 2015. In the interview we cover topics such as relationship management, ethics, and event …

    Posted in Articles, Career Development, entrepreneurship, Interview, management, Marketing, Networking, People, Personal Branding, PR, Reputation Management, Skill Development, Social Media, Success Story, Success Strategies

    Get the Attraction Magnet Working for Your Personal Brand


    Building a great relationship between your personal brand and your customers often comes with a path of least resistance, especially when trust is still being established. But this process can greatly improve with the right style of communication. Capturing that first lead and sale is just the first step, and you want to ensure that …

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    Posted in Personal Branding, Social Media

    4 Instagram Power Tips For Personal Brands


    Having a well-planned social media strategy is an important part of building your personal brand online. Leveraging each network to its fullest potential is also important for visibility and word-of-mouth marketing.

    Instagram is one of the best networks today that builds a larger audience and following online, which makes this a must-engage tool for brands. Posting …

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    Posted in Personal Branding, Social Media

    Build Lasting Relationships for Personal Branding Success


    Target market research has evolved to a more human approach in the last ten years as social media has taken root as part of how we do business. Today the way people look for information on a personal brand has much more meaning. In order to be successful your business must know more about the …

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    Posted in Personal Branding, Social Media

    Use Facebook Custom Audiences to Increase Your Brand’s Sales


    Facebook advertising is a great way for personal brands to immediately start building exposure. Since the program began in 2004 there have been a lot of changes along the way. Today there are a variety of options to choose from to help target the right market.

    Many brands and businesses advertise on Facebook as a …

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    Posted in Personal Branding, Skill Development, Social Media

    Do’s and Don’ts of Social Media During Job Search


    For the past few years, social media became an important part of our daily life. Almost everyone has at least one social media account because it is an easy and fun way to keep in touch with friends and family as well as showing your personal brand. Your tweets, posts and the pictures you upload …

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    Posted in Job Search, Personal Branding, Skill Development, Social Media

    One Simple Tip to Make it Easier to Engage

    Phone Call photo from Shutterstock

    I don’t know about you, but there are times when I just want to pick up the phone and call someone. Just today I wanted to call a colleague to do a quick check-in on something. But, I was stopped dead in my tracks.

    What Stopped Me?

    It was something simple. Something so easy to …

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    Posted in Personal Branding, Skill Development, Social Media, Workplace Success

    Updates on LinkedIn to Build Your Personal Brand

    LinkedIn photo from Shutterstock

    Activity is back in the LinkedIn house.

    Creating a personal brand on LinkedIn is just the first step to making new connections and opportunities. To increase the chances of getting noticed, users can take advantage of a feature that has been recently brought back – your ‘Activity.’

    How can you present your brand’s latest professional …

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    Posted in Networking, Personal Branding, Social Media

    Curating Your Career by Creating a Career Scrapbook

    What the heck is curating your career?

    Curating your career is collecting information, maybe projects you were involved with, awards you won, campaigns you created and putting it all together in one place in a way that lets people visually comprehend what your career has been about. It’s a little like keeping a scrapbook. You …

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    Posted in Career Development, Job Search, Personal Branding, Social Media

    5 Ways to Expand Your Brand on Pinterest

    Have you ignored Pinterest in your social media marketing because you think it’s just about recipes, crafts and other women’s interests? Then you might be surprised to discover that Pinterest produces 4-times more revenue per click than Twitter or Facebook, according to Social Media Today, which says, “Pinterest buyers spend more money, more often, on …

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    Posted in Personal Branding, Social Media
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