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    Policies to Remain in Good Standing

    The Wells Fargo Bank fraudulent activities was a jaw dropping news event. We are all aware of protecting passwords online, but the bank magnified potential problems ahead. Upon walking into a bank, one normally trusts the tellers employed to handle bank accounts. The question becomes, is this a unique occurrence or might it happen again? …

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    Posted in entrepreneurship, Reputation Management, Social Media

    The Perfect Online Marketing Program Decoded

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    Welcome to America, the land where marketing was invented and perfected. I applaud those who successfully deploy marketing methods and have flourishing businesses. But many buyers fall for certain ads without doing their due diligence. Following is the typical format of an online marketing campaign. If executed well, it could be very rewarding and very …

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    Posted in Job Search, Social Media

    7 Inspirational Instagram Accounts to Follow for Your Career

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    Many of you probably use Instagram to follow the lives of your friends and family members and maybe learn about the current fashion trends and discover exotic travel destinations. How about getting some career inspiration while scrolling down through your news feed? Below are the Instagram accounts to follow in order to get the drive …

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    Posted in Career Development, People, Personal Branding, Social Media

    Recognizing the Power of Regramming in Relationship Building

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    Unlike Twitter where snappy witticisms and continual tweets are the key to staying on top, Instagram is a bit different. Sure, there are words that can be used to enhance the photos you post, but the medium itself revolves solely around how enticing your images are. They don’t have to be unique per se, but …

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    Posted in Personal Branding, Social Media

    Social Sales Strategies for Personal Brands

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    As social media continues to evolve it is important to connect your personal brand to its followers in a way that builds trust. In order to convert leads into sales you need to build an authentic community.

    How can your brand convert fans and followers into sales with social media? Through targeted strategies, original content, …

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    Posted in Personal Branding, Social Media

    Don’t Name, Blame and Shame … It’s Not Helpful

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    We all have the tendency to blame.

    It’s human nature.

    However, it’s also not productive.

    Name, Blame and Shame

    You may have heard of this before and you may even be guilty of doing it. I know I am. I’m not proud of it either. I hope my experiences and suggestions below can help you. …

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    Posted in Personal Branding, Social Media

    Just To Get a Rep

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    As a mode of communications, the internet in general, and social media, in particular, has allowed us to connect to others in many different ways. We can share all types of happenstances in our lives and this ability can affect our lives both our personal and professional lives. Social media, for some, has seemingly blurred …

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    Posted in Brand Yourself As, Career Development, Career Resources, entrepreneurship, Me 2.0, Personal Branding, Positioning, Reputation Management, SEO, Social Media

    Now It’s Time To Show Your Character(s) On Twitter

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    In case you missed it, a certain corner of the social media world experienced an influx of joy, celebratory actions and a splash of a surprise this week when Twitter announced changes to the way we will tweet.

    In the coming months, we're introducing new ways for you to express even more with a Tweet: …

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    Posted in Brand Yourself As, Employer Branding, Marketing, Personal Branding, Positioning, Social Media, Sound Branding

    How to Grow Your Personal Brand Through Content

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    Content and content marketing has been growing across sectors for some time now, and it’s only getting bigger. With the implications for their brand identity, site traffic and online presence, more and more businesses are increasing their content teams and output.

    But it’s not just big business brands that can benefit from content, it can …

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    Posted in Brand Yourself As, Career Development, eBrand, Marketing, Media Branding, Personal Branding, Reputation Management, Social Media

    Use these Strategies to Bypass Gatekeepers

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    Finding acceptable ways to get around gatekeepers is a hot topic for both salespeople and entrepreneurs. Saddled with the need to continually contact new prospective clients only to not be able to get through is highly frustrating. It takes time away from meeting with clients and implementing sales.

    Even with diplomacy, the common experience is …

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    Posted in entrepreneurship, Social Media, Success Strategies
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