• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • Blog Archives

    How to Grow Your Personal Brand Through Content

    14388765705_1852ff8a0b

    Content and content marketing has been growing across sectors for some time now, and it’s only getting bigger. With the implications for their brand identity, site traffic and online presence, more and more businesses are increasing their content teams and output.

    But it’s not just big business brands that can benefit from content, it can …

    Tagged with: , , ,
    Posted in Brand Yourself As, Career Development, eBrand, Marketing, Media Branding, Personal Branding, Reputation Management, Social Media

    Use these Strategies to Bypass Gatekeepers

    shutterstock_251130598

    Finding acceptable ways to get around gatekeepers is a hot topic for both salespeople and entrepreneurs. Saddled with the need to continually contact new prospective clients only to not be able to get through is highly frustrating. It takes time away from meeting with clients and implementing sales.

    Even with diplomacy, the common experience is …

    Tagged with: , , , , ,
    Posted in entrepreneurship, Social Media, Success Strategies

    Social Media Mistakes Candidates Make During Job Search

    shutterstock_360422243

    Social media can both advance and hinder your career depending on how you use it. Most of the recruiters admit that they look at candidates’ social media profiles before making their decision. Therefore, you have to be careful about how you use social media and who can see your posts. You probably don’t want to …

    Tagged with: , , ,
    Posted in Job Search, Personal Branding, Skill Development, Social Media

    Find New Prospects For Your Personal Brand With Twitter

    shutterstock_237572050

    Twitter is still a top social network for your personal brand to build a strong community and attract new leads. If you want to increase your sales it’s important to add an effective social selling strategy here, which offers opportunities to connect with influencers, more insights into your target market, and much more.

    How can …

    Tagged with: ,
    Posted in Personal Branding, Social Media

    Personal Brands: The Art of the Snap

    shutterstock_278693798

    Adorned with a cute ghost as a logo, Snapchat is the latest social media platform to become a viable marketing tool for solopreneurs and freelancers. However, for those that know anything about the app, this seems counterintuitive. After all, the pictures or videos that are shared last only a few brief moments before they disappear …

    Tagged with: , , , ,
    Posted in Personal Branding, Social Media

    Mastering Your LinkedIn Profile

    shutterstock_312342818

    How often do you look at other people’s LinkedIn profiles?

    How often do you look at your own LinkedIn profile?

    If the answer to the second question is never … it’s time to bite the bullet.

    Take 5 minutes and read this post, then go to your LinkedIn profile and do a quick sanity check …

    Tagged with: , ,
    Posted in Career Development, Personal Branding, Reputation Management, Social Media

    A Time and Place

    shutterstock_173912759

    If you work out regularly and are making great progress, you should be proud. Most of us want to share this elation by posting pictures of our shapely arms or rounded butts in celebration. It’s only natural now that so many of our closest friends and family members are more easily reached via social media. …

    Tagged with: , , , ,
    Posted in Personal Branding, Social Media

    Mastering Hygiene on LinkedIn

    shutterstock_374623894

    Have you done a LinkedIn Checkup lately?

    If not, now is the time.

    It won’t take long and it’s not hard.

    Over the last few weeks I have written a series of posts about Mastering LinkedIn. The topics were purposely short and consumable. I created short videos for each of them and posted the written …

    Tagged with: , , ,
    Posted in Personal Branding, Reputation Management, Social Media

    Secrets of the Tag and Your Personal Brand

    shutterstock_233856061

    You know tags are an important part of social media. You know the two symbols associated with tagging. You’ve even managed to master a bit of the etiquette ascribed to tagging people. While this is definitely a step in the right direction, there’s still more to the equation. Once you understand all of it, your …

    Tagged with: , ,
    Posted in Personal Branding, Social Media

    Mastering the LinkedIn Private View

    shutterstock_262392020

    Who’s been looking at your LinkedIn Profile?

    What LinkedIn Profiles have you been looking at?

    There are three options for LinkedIn profile privacy.

    This LinkedIn option is part of the Privacy Settings that allows you to determine how much information you share when you are viewing someone else’s LinkedIn Profile.

    I’ll explore all three of …

    Tagged with: , , ,
    Posted in Job Search, Personal Branding, Social Media
    Content Partners
    As Seen In