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    Reach More Customers Through Authority Marketing


    A reputation for brands and businesses have traditionally been driven through word-of-mouth as authority and trust are established. This can explode your conversions like nothing else, and is even more powerful with the use of online tools and social media. In order to effectively reach your customers in a meaningful way it’s important to understand …

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    Posted in Personal Branding, Social Media

    How to Brand Yourself to the Top


    If you want to get to the top of the career ladder, you need to build your brand!

    Being in the staffing industry, I’ve interviewed hundreds of people and am amazed by how many people tell me they want my job straight out of high school or college with no experience and no reputation. They …

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    Posted in entrepreneurship, Networking, Personal Branding, Social Media, Success Strategies

    Reading the Digital Smile


    Social meetings are as much about body language as they are about what’s said. Whether you’re aware of it or not, everything we communicate comes with a pairing of gestures, facial expressions and eye movements that tip us off to the truth behind the words.

    In fact, we look to nonverbal cues which are 12 …

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    Posted in Networking, Personal Branding, Social Media

    One Geometric Principle Smartly Leverages Business


    Business operating with a single threaded mindset rarely survives for very long. These owners are the same ones who frequently proclaim, “You should do” but it’s usually a singular piece of a complex puzzle.

    Unfortunately most people who make pronouncements like that aren’t aware of the missing pieces. But by putting them all together to …

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    Posted in entrepreneurship, Social Media, Success Strategies

    How to Use Other Sites to Boost Your Personal Brand


    There are a lot of ways that you can build your brand online and it certainly starts with your own website, blog and social media profiles. In order to take your expertise to the next level, though, it’s important to find ways for third-party sites to reference you – either by name or through linking. …

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    Posted in eBrand, Personal Branding, Social Media

    4 Ways Amazon Visibility will Build Your Personal Brand


    Amazon is the premier place for eBook publishers and brands. Publishing an ebook on your area of expertise is a great brand positioning tool.

    Digital publishing is just the start to building a fanbase for your personal brand. It takes the right marketing strategy and research to make this successful in a very competitive environment.  …

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    Posted in Personal Branding, Social Media

    Expand Your Personal Brand with Industry Influencers


    In order for a personal brand to convert leads into sales, the right marketing strategies need to be in place.

    Trust is established through being actively involved with your audience, posting relevant and useful content, and market research. Creating a relationship with influencers in your industry will help accelerate this process.

    Authority and influence is …

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    Posted in Personal Branding, Social Media

    6 Tips for Connecting Well Online


    As time passes, and comfort increases with being online, it’s good to expand your expertise by attempting new strategy. Upon willing to take a risk “to see what happens” you just might be pleasantly surprised. And in the process the reward is likely to be meeting remarkable people. Even better, as confidence increase, you may …

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    Posted in Social Media

    Find the Right Meme that Fits Your Personal Brand


    Creating graphic memes with quotes is a good way to encourage conversation and shares on social media.  Having a standout visual marketing strategy is an important part of building your personal brand’s visibility; and, it’s important that you have a message match.

    There are many popular online tools today that take the guesswork out of …

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    Posted in Personal Branding, Social Media

    Ramp Up Your Brand with Lead Strategies on LinkedIn


    In order to encourage more exposure for your personal brand it’s important to be actively communicating with your fans and followers. With the right strategies in place your business can attract leads to your products or services.

    LinkedIn is a premier networking resource for personal brands, and is now a great warm lead generator as …

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    Posted in Personal Branding, Social Media
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