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    How You Can Profit From Being Kind


    The single most important aspect of business is the finesse you exhibit when you are with your “audience.” In coaching and teaching communication leadership, I often remind learners to “be kind to your audience.” And I constantly remind them to, “Take responsibility for your audience’s experience of you.”

    Who is your audience? Everyone around you.…

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    Posted in Social Media, Success Strategies, Workplace Success

    Increase Sales for Your Personal Brand with Pinterest and Instagram


    Attracting a mobile audience through social media is an important part of building your personal brand. Once you’ve captured new followers the opportunities for sales is even better with buy buttons coming onto the scene with Pinterest and Instagram.

    Both of these major social networks attract a large audience, which makes these a must for …

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    Posted in Personal Branding, Social Media

    Linking Social Media and Customer Service


    You know social media is important, and you’ve no doubt discovered just how detrimental it can be to your company to simply ignore the status quo. After all, according to Upwork, 70-90% of all of your customers use it. Though you may only utilize its features to get your company’s information across, don’t neglect the …

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    Posted in Personal Branding, Social Media

    8 Tech Skills Entrepreneurs Need to Succeed


    There’s no denying, entrepreneurs – or those aspiring to be – must retain as much knowledge as they possibly can and they must also continue to grow it. That’s because, in order to be successful in any market, you’ll need to hone your skills, knowledge and be vigilant in your work.

    That’s why, in addition …

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    Posted in entrepreneurship, Social Media

    Attract Website Visitors for Your Personal Brand Through Social Media


    A successful traffic generation strategy for your website is done with a combination of great optimization, content, and a solid social media marketing strategy. The new rules of SEO don’t need to be a hindrance to attracting more visitors as using this powerful online tool helps your brand connect with your audience.

    How do you …

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    Posted in Personal Branding, Social Media

    5 Questions to ask before starting a corporate blog


    One of the most common things I hear from people is … Should I start a blog?

    There is no simple answer.

    However, over the years I have boiled down my thinking to 5 things to consider before starting a (corporate) blog.

    Note: I put the word “corporate” in parentheses. A personal and corporate blog …

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    Posted in Personal Branding, Social Media, Success Strategies

    How to Brand Yourself through Mobile without an App


    Building a personal brand online is a multi-channel effort. It is not enough to just have a website, or just be on Facebook, or just have a LinkedIn account. If you really want to expand awareness about you and your personal brand, you need to be in a lot of places all at once. Increasingly, …

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    Posted in Marketing, Personal Branding, Social Media

    Win in Business like the Golden State Warriors


    I was born a Warriors fan. Having grown up in the Bay Area and in a household where sports were watched, played, and avidly discussed, the local teams were always a favorite. With basketball and specifically the Warriors, there was always a special feeling about watching them. From the Chris Mullin days to the Chris …

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    Posted in Brand Yourself As, Corporate Branding, Employer Branding, Marketing, Media Branding, Personal Branding, Social Media, Success Story

    Live Streaming on Twitter Can Increase Visibility for Personal Brands


    Videos and webinars are now a main driver for brands for leads, sales and visibility. People today are turning to networks to get the latest information quickly, and what better way to offer that than live streaming? Twitter has risen to the occasion with its release of Periscope after the explosive popularity of Meerkat, and …

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    Posted in Social Media

    7 Ideas to Increase Your Follower Numbers


    Working to increase following on social media automatically bring up a few problematic situations:

    1. In the early stage of business, it appears as if more people un-follow than follow you – if that’s even possible.

    2. Trying to increase numbers is time consuming and detracts from value driven projects.

    3. You begin to wonder …

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    Posted in entrepreneurship, Social Media, Success Strategies
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