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    Secrets of the Tag and Your Personal Brand

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    You know tags are an important part of social media. You know the two symbols associated with tagging. You’ve even managed to master a bit of the etiquette ascribed to tagging people. While this is definitely a step in the right direction, there’s still more to the equation. Once you understand all of it, your …

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    Posted in Personal Branding, Social Media

    Mastering the LinkedIn Private View

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    Who’s been looking at your LinkedIn Profile?

    What LinkedIn Profiles have you been looking at?

    There are three options for LinkedIn profile privacy.

    This LinkedIn option is part of the Privacy Settings that allows you to determine how much information you share when you are viewing someone else’s LinkedIn Profile.

    I’ll explore all three of …

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    Posted in Job Search, Personal Branding, Social Media

    Link Social Media with Your Career Goals

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    Why is the phenomenon of social media so important?

    Social media serve to develop mutual relationships based on trust. It is a very broad-based approach, as opposed to traditional networking, which is more targeted and narrower. For example, if you have a LinkedIn profile, a Web site, or a blog, people come to you to …

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    Posted in brand matchup, Career Development, Career Resources, Job Search, Social Media

    Stand Out on Social Media – Visual Marketing Strategies

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    How your personal brand’s image is seen by others is important to your growth and sales. A mix of appealing images and video will not only increase engagement in your social media marketing, but will also establish credibility as your community shares your content.

    The need for a brand to present unique and valuable visual …

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    Posted in Marketing, Personal Branding, Social Media

    Mastering the LinkedIn Unvite

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    There are times when you realize you need to pull back.

    I’m talking about LinkedIn invites.

    And, there is nothing wrong with this.

    Why Unvites are OK and When to Use Them (video)

    Reality Check

    Have you ever sent out a bunch of LinkedIn invitations? Who hasn’t?

    Maybe you just joined a new company or…
    Read the Rest →
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    Posted in Career Development, Personal Branding, Social Media, Success Strategies

    Social Networking Is Often Not Understood

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    Disclaimer: Social networking is not a substitute for attending social events, talking with others on the phone, or having lunch with someone.

    To me there is no question of the growing importance of social networking for people in transition who are looking for their next career stop. However, for many middle-aged people, social networking may …

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    Posted in Career Development, Social Media

    The 3 Musts of Building a Successful Social Network

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    The network. We hear all about having to have one. We are invited to events revolving around it. We are asked about it. But does anyone really know what it is or how to create one?

    A simple explanation for why the network is glossed over is because so many assume it’s something you should …

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    Posted in Networking, Personal Branding, Social Media

    Personal Brand #Success on Twitter for Small Business Owners

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    With almost a decade of history to its name, Twitter has proven to be a social media powerhouse unlike anything else. Restricting its users to 150 characters or less and linking its community through the use of hashtags and the at sign, it has allowed for open and immediate communication between companies, users and new …

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    Posted in Personal Branding, Social Media, Sound Branding

    How Do You Value Your Work?

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    Requesting appropriate fees speaks to the value placed on your work. But in order for others to value your work, the process starts with you. It begins by establishing credibility and trust prior to ever placing anything on the market.

    By building credibility first you are then able to sell value.

    Social Media

    Whether you …

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    Posted in entrepreneurship, Social Media, Success Strategies

    Beyond Facebook: 3 Social Apps to Promote Yourself

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    The business of branding yourself almost always includes a social media strategy. The benefits of having a strong business presence on Facebook, Twitter and LinkedIn are well documented, and will expand your personal brand. Those aren’t the only places you can promote yourself successfully in social media circles, though. By expanding beyond the “big three” …

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    Posted in guest post, Personal Branding, Social Media
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