• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • Me 2.0 is Officially Out Today – Purchase Your Copy Now!

    Me 2.0 launches today!

    Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan Publishing) is officially out today in bookstores everywhere and in all major online retailer sites.  You’ve read my blog, flipped through the pages of Personal Branding Magazine, viewed my videos, even skimmed the articles I write on other websites and now you’re ready for the big time.  Me 2.0 will change your life by teaching you how to use social media tools to attract opportunities, without applying for them.  With a proven four step personal branding process, case studies, examples, infinite amounts of tips, expert quotes and more, you’ll have everything you need to get started today.  Buy one copy for yourself, one for your children and one for a friend.  This book will inspire you, give you confidence and allow you to live your dreams.

    I hope you enjoy reading Me 2.0 and I look forward to your feedback.  Thank you for supporting me the past few years and good luck on your personal branding journey.  I’ll be back blogging on Monday!

    Press Release: New Book Explains How College Students Can Use Social Media to Attract Jobs

    Note: as of 8:30 AM EST this release has been picked up by MarketWatch and the EarthTimes.

    BOSTON, April 7 /PRNewswire/ — In the past few years, the competition for entry-level jobs has increased substantially, and the 1.4 million college graduates this year are about to face the toughest challenge to date.  The National Association of Colleges and Employers (NACE) reports that companies are hiring only 1.3% more graduates in 2009, which is down from 16% in 2008.

    The way we manage our careers is changing and the Internet has become the new ticket to post-graduate success. In his new book, Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan Publishing, April 7, 2009), Dan Schawbel explains how anyone can become successful by using social media tools, such as blogs, Facebook, LinkedIn and Twitter, in order to stand out and make a name for themselves. Me 2.0 is the first book about personal branding written for the millennial generation by a millennial, that bridges the gap between the current business environment and the progressive best practices of the future.  “In a tough employment environment, it is absolutely essential to move past old rules and embrace job hunting 2.0 — Dan Schawbel’s new book will show you how,” explains Sydney Finkelstein, Steven Roth Professor of Management, Tuck School of Business at Dartmouth.

    “If you want to get a job out of college or succeed in the job you’re currently in, you have to be the commander of your career, which means that you’re accountable for your own destiny,” explains Dan Schawbel, the leading personal branding expert for Gen-Yers. Me 2.0 teaches you how to use social media tools for personal empowerment, confidence building, and professional networking that can actually result in  attracting jobs directly to you, without applying!  Recruiters will find you.

    “Not only do you have to aggressively promote yourself, but you also have to protect your brand, by claiming your domain name and actively grooming your Google results,” says Dan.  A recent Careerbuilder.com survey showed that one in every five hiring managers used social networks to conduct background checks on candidates.

    Highlights from Me 2.0 include:

    • A 4-step proven personal branding process for career success.
    • Over 40 expert quotes from leaders, including Don Tapscott, Guy Kawasaki, Penelope Trunk, Chris Brogan, Laura Ries, David Kirkpatrick, and Steve Rubel.
    • More than 70 research reports, three personal case studies and examples to offer a broader perspective on the topic.
    • Tested advice on how to create an online and offline presence for career protection and self-promotion.

    Today’s business world is filled with economic uncertainty, no job security and relentless competition.  According to the Bureau of Labor Statistics, the US shed 3.6 million jobs since the recession began, which is the most since 1945. Economists state that another 2.5 million will be lost in 2009 (1.8 were lost by March 2009).

    Me 2.0 is the handbook for surviving and thriving in the digital age, and the recession.


    Dan Schawbel is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. He is the New York Times and Wall Street Journal bestselling author of Promote Yourself: The New Rules For Career Success (St. Martin’s Press) and the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future (Kaplan Publishing), which combined have been translated into 15 languages.

    Posted in Career Development, eBrand, Job Search, Marketing, Me 2.0, news, Personal Branding
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    15 comments on “Me 2.0 is Officially Out Today – Purchase Your Copy Now!
    1. avatar

      Best of luck today Dan! You deserve everything you have worked so hard for.

    2. avatar

      Congratulations Dan – looks like you are off to the races. This is a huge accomplishment, very much needed, and a great contribution to the workplace. Can’t wait to read it and share it.
      Warmest Regards,
      Joni Thomas Doolin
      CEO & Founder
      People Report

    3. avatar
      yinka olaito says:

      I must commend this your laudable achievement. Congratulations

    4. avatar
      Greg Rollett says:

      Great job Dan – really proud of all the hard work you have done to get to this point. Hope it gets to the top of the charts!

    5. avatar
      Ryan Healy says:

      Congrats, Dan. Now lets get you to the top of Amazon!

    6. avatar

      Social media is very important for business, career development and politics. It is Twitter the blogging system that is being used more frequently to let every body what we are doing and the frequency is on activities related to our own development and our career activities.
      Personal branding is becoming a trend for career and social development and this book takes into consideration all the factors needed to use social media as a powerful tool for us to create impact and build our reputation as leaders, experts and social influencers.

    7. avatar
      Beverly Macy says:

      Congratulations, Dan! A MUST HAVE for my Executive Marketing Certificate Students at UCLA Extension.

    8. avatar
      Brandon says:

      You are the man! It is an absolute inspiration to have you as a friend and this accomplishment is proof of all your hard work and dedication! BRAVO!

    9. avatar
      WayneNH says:

      Congrats on the release of the book!

    10. avatar
      SenthilKumar says:

      I have been checking your web site regulary to find really, really good tips for my career success. The articles are damn good especially about creating the social media resume. I have started following most of the tips towards my career success. It would be great if I get a free copy of it!



    11. avatar

      Dan – Congratulations on this day. Your dedication leading up to Me 2.0 is remarkable and I hope you have the big sales day you deserve.

    12. avatar


      Congrats on the release of your book Me 2.0 it is a great accomplishment. I wish you much success and lots of sales.

    13. avatar
      Sarah Merion says:

      Congratulations!! What a great milestone in your career. Keep up the great work!

    14. avatar

      Dan, you have such an innovative touch and I know that it rocks the pages of your book. I was excited about it and the topic and recommended it to readers on my blog. You inspire me! Congratulations!

    15. avatar
      Julian says:

      For those interested in using “Me 2.0” to further their careers I would recommend using “mentoring 2.0”. Mentoring needs to evolve from the old lunch meeting to a dynamic and feedback-oriented process. Check out GottaMentor at “gottamentor.com”. Check out this piece titled “Getting the Word Out About Your Job Search” from the site: http://gottamentor.com/ViewAdvice.aspx?a=345&fwdid=27291

    4 Pings/Trackbacks for "Me 2.0 is Officially Out Today – Purchase Your Copy Now!"
    1. […] today is a good look at the subject and how to harness the power to have better results.  Me 2.0 was released today and I will be sure to be picking up a copy.  I read a good amount of blogs from […]

    2. […] Dan Schawbel’s new book (Congrats, Dan!), Me 2.0 (I’m excitedly awaiting my copy from Amazon), he discusses maintaining your personal brand. […]

    3. […] the concept has taken off in a world where competition for jobs is increasingly difficult, even for the most […]

    4. […] today is a good look at the subject and how to harness the power to have better results.  Me 2.0 was released today and I will be sure to be picking up a copy.  I read a good amount of blogs from […]

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