The New York Times Unveils New Subway Train Experience
The New York Times, one of the most renowned media organizations in the world, has embarked on a groundbreaking initiative to bring its full suite of products to life in a unique and captivating way. Commuters traveling between Times Square and Grand Central Station in New …
Influencers Help Fossil Fuel Companies Look Green
Air India unveils bold new branding
Recently, Air India, the country’s most recognizable airline, made public its brand new logo, branding, and plane livery. Air India has collaborated with the brand transformation agency FutureBrand to reimagine its identity, positioning itself as a premium, inclusive, and accessible airline while still paying homage to the country’s rich …
Instacart branding as one-stop shop for back to school
Parents have a lot on their minds as the new school year approaches, from their children’s well-being and academic success to the nerve-wracking experience of shopping for school supplies. OnePoll found that 42 percent of parents worry about affording the basics for their children’s education. Back-to-school …
St. Louis Blues are making a musical statement
The famous St. Louis Blues hockey team has started a new marketing and charitable campaign that pays tribute to the city’s extensive musical history. Titled “Rhythm and Blues,” the campaign seeks to promote and sustain the city’s thriving blues music community. The Blues plan to bring this …
BENlabs Wins Marketing Awards
The industry’s premier entertainment AI provider, BENlabs, has been honored for its innovative use of data in influential marketing efforts. BENlabs won both the ‘Best Use of Data’ and ‘Best Gaming Campaign’ awards at the 2023 Influencer Marketing Awards. Overwolf is an all-in-one platform for creators in the gaming industry, and these awards are a …
NewsNation Sees Opening as Fox, MSNBC, CNN Struggle
In an era of cable news disarray and declining linear TV viewership, NewsNation, the Nexstar-owned news network, aims to make a mark by taking a local approach to its marketing efforts. While competitors like Fox News, MSNBC, and CNN have been around for decades and are facing shrinking audiences, NewsNation sees an opportunity to connect …
The Twitter Rebrand Is A Warning Sign for Marketers
In a surprising move, Twitter has undergone a major transformation, rebranding itself as “X” and replacing its iconic blue bird logo with a sleek, minimalistic design. The unconventional billionaire owner, Elon Musk, has expressed his ambition to transform Twitter into an everything app similar to China’s WeChat. However, this rebranding has left many marketers puzzled …
Is a Huge Fashion Brand About to Take Over AlphaTauri?
Scuderia AlphaTauri, the Formula One team associated with Red Bull, is making headlines once again as rumors circulate about a potential change in its title sponsorship. After a tumultuous season and the replacement of driver Nyck de Vries with Daniel Ricciardo, the team is now looking to secure a new title sponsor for 2024. One …
Unleashing the Power of AI for Thought Leadership
Establishing a personal brand has become essential for professionals looking to make their mark in their respective fields. Thought leadership plays a crucial role in building a compelling personal brand, allowing individuals to showcase their expertise, unique perspectives, and industry insights. While the idea of using AI, such as ChatGPT, to create thought leadership content …