Author: Guest Post

Patagonia Book

Things to Learn From Patagonia Founder’s Book

In today’s rapidly evolving business landscape, sustainability and corporate responsibility have become critical considerations. One company that has successfully navigated this terrain for over 50 years is Patagonia. Founded by Yvon Chouinard, Patagonia has become a leader in sustainable practices, environmental activism, and responsible business models. In their new book, “The Future of the Responsible …

Threads Failure

Threads Is Being ‘Shunned’

In July, Meta, the parent company of Instagram and X (formerly known as Twitter), launched Threads, a social network touted as a “Twitter killer.” With an impressive 100 million sign-ups within five days, Threads seemed poised to challenge Twitter’s dominance in the microblogging space. However, recent reports reveal a significant decline in user traffic, with …

AR Ads

Lunchables Is Getting Creative

In an increasingly competitive digital advertising landscape, companies are always looking for new ways to attract consumers’ attention. Lunchables is one company that has risen to the occasion. Lunchables has launched a Rewarded AR Ads campaign that uses augmented reality (AR) and a partnership with the popular mobile game Pokémon Go to not only attract …

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Career Development

Leading with Empathy: The Key to Effective Leadership

In any organization, effective leadership is the foundation for success. Leadership is a continuous learning journey that evolves with the times. While traditional visionary leadership encompasses qualities like decision-making, assertiveness, strategic thinking, and communication skills, there is one key quality that distinguishes exceptional leaders: leading with empathy. Beyond the essential traits, empathy plays a pivotal …