In the world of advertising, brands often rely on celebrity endorsements to capture the attention of their target audience. Just Eat, the popular food delivery platform, is no exception. Their latest campaign, titled “Did Somebody Say,” features none other than the iconic pop star Christina Aguilera. This article will delve into the details of Just Eat’s musical showstopper, exploring the creative concept, the involvement of rising hip-hop star Latto, and the impact of this star-studded collaboration.
The Evolution of Just Eat’s Advertising Strategy
Just Eat has a history of partnering with renowned musicians to create memorable and impactful advertisements. In the past, the brand has worked with the likes of Snoop Dogg and Katy Perry, successfully leveraging their star power to emotionally connect with audiences and increase brand visibility. Building on this success, Just Eat has now chosen Christina Aguilera as the face of their latest campaign. This decision reflects the brand’s commitment to evolving its creative formula and staying relevant in a rapidly changing industry.
The Concept: A Musical Showstopper
Created by McCann London, the Just Eat commercial starring Christina Aguilera and Latto is a visual and auditory feast. The ad opens with both artists dressed in opulent baroque attire, portraying operatic queens. As the scene unfolds, they are presented with a delectable array of Just Eat food while surrounded by delivery couriers and operatic suitors. The choreography is elaborate and captivating, creating a truly unexpected musical showstopper.
The Creative Team and Direction
To bring this musical extravaganza to life, Just Eat enlisted the expertise of music video veteran Dave Meyers as the director. Meyers, known for his visually stunning and innovative work, was the perfect choice to execute the grandeur and spectacle of the ad. His keen eye for detail and ability to capture the essence of the artists’ performances ensured a visually striking and impactful final product.
The Multi-Channel Campaign
The Just Eat commercial featuring Christina Aguilera and Latto is set to reach audiences through various channels. The ad will be broadcasted on television, displayed on out-of-home (OOH) and digital-out-of-home (DOOH) platforms, screened in cinemas, and shared on social media. Additionally, a corresponding digital campaign has been created by Dept, a digital marketing agency, to extend the reach and impact of the advertisement.
After its debut in the UK, the Just Eat musical showstopper ad will be rolled out in multiple markets across Europe, Canada, and Australia in the coming months. This global rollout demonstrates the brand’s commitment to reaching a wide audience and solidifying its position as a leading food delivery platform internationally.
See first source: The Drum
Q1: Why did Just Eat choose Christina Aguilera for their latest advertising campaign?
Just Eat has a history of partnering with renowned musicians for their campaigns. Christina Aguilera was chosen to bring star power to the campaign, reflecting the brand’s commitment to evolving its creative approach and staying relevant in the advertising industry.
Q2: What is the creative concept of the Just Eat commercial starring Christina Aguilera and Latto?
The commercial is a musical showstopper featuring Christina Aguilera and Latto. It opens with both artists dressed in opulent baroque attire, portraying operatic queens, surrounded by Just Eat food, delivery couriers, and operatic suitors. The elaborate choreography creates an unexpected and captivating musical spectacle.
Q3: Who directed the Just Eat musical extravaganza ad, and why was this director chosen?
The ad was directed by Dave Meyers, a music video veteran known for his visually stunning and innovative work. Meyers was chosen for his ability to capture the essence of the artists’ performances and execute the grandeur and spectacle of the ad effectively.
Q4: How will the Just Eat commercial be distributed to reach audiences?
The commercial will be broadcasted on television, displayed on out-of-home (OOH) and digital-out-of-home (DOOH) platforms, screened in cinemas, and shared on social media. A digital campaign created by Dept, a digital marketing agency, will extend the reach and impact of the advertisement.
Q5: Will the Just Eat musical showstopper ad be shown internationally?
Yes, after its debut in the UK, the ad will be rolled out in multiple markets across Europe, Canada, and Australia in the coming months as part of a global rollout, demonstrating Just Eat’s commitment to reaching a wide international audience.
Featured Image Credit: Samuel Regan-Asante; Unsplash – Thank you!