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    It Ranks Right Up There With Oxygen

    John attained all his computer certifications and decided to open his own business and to establish his brand.  Mary, out of work for almost a year, began her own entrepreneurial enterprise; a small florist shop.  She also plans to create her unique brand.  Maria is a nutritionist who launched her own online coaching firm specializing …

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    Posted in entrepreneurship, Personal Branding, Success Strategies

    Dick’s 40 Year Affair With “Parachute”

    I had the pleasure of interviewing Richard Nelson Bolles, author of the #1 brand in the job search / career management genre on Friday, May 13, 2011. The 40th edition of What Color is Your Parachute? will be released August 15th and, at age 84, Dick is redoing the entire book.

    The man and his…
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    Posted in Career Development, Job Search, Personal Branding, Success Story

    Career Coaches Can Transform Your Life In 3 Days

    The expression “making a living” doesn’t even make sense!  How do you make a “living” working?

    Professional career coaches set the record straight by distinguishing between living and working.

    Definitions and meanings

    Somehow, our ‘terminology” got really messed up.  There is a profound difference between making a living (how you live) and working at a …

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    Posted in Career Development, entrepreneurship, Job Search, Personal Branding, Success Strategies

    The #1 Formula for Brand Greatness

    Service to others leads to greatness and wealth.

    The more people you serve, the greater your rewards.  There is no formula for greatness or wealth that supersedes this one.

    Authentic, unconditional service to others leads to self-reward.  When you help people cross the bridge from discouragement to success, greatness is achieved.  When you provide answers …

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    Posted in Brand Yourself As, Employer Branding, Personal Branding, Reputation Management, Success Strategies

    How To RETHINK And Grow Rich

    The old ways and the old days will not return.  We live in a new global community fueled by a technology-driven economy and marketplace.  The good news is that today, contrary to what you have been told by the negative and pessimistic voices competing for your attention, or what you think, there are UNLIMITED OPPORTUNITIES.…

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    Posted in Career Development, Corporate Branding, Employer Branding, entrepreneurship, Job Search, management, Personal Branding, Reputation Management, Success Strategies

    Oprah’s Secret To Curing Your Brand’s Bad Mood

    Focus on your left toe.  No, not really.

    Ever been in a bad mood?  Personal brands and professionals like yourself, responsible for brand development, management, and improvement, can’t avoid tough times and bad days.  Have you ever had moments where you just lost it and went into overwhelm; where everyone and everything were just driving …

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    Posted in Career Development, Corporate Branding, Employer Branding, entrepreneurship, Job Search, Personal Branding, Reputation Management, Success Strategies

    One Idea Will Make You Rich

    Fact:  You have one idea that will make you rich !

    If you read and follow the simple advice below, you will identify that one idea that will catapult your brand (and you) over the top; and I mean over the top financially.

    1)       Fact: Idea generation is easy. You don’t need to have an …

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    Posted in brand matchup, Brand Yourself As, Corporate Branding, Employer Branding, Job Search, management, Personal Branding, Success Strategies

    Character Donations: The Anonymous Brand

    A check was received anonymously for $300 by the American Red Cross.  A $20 donation was made anonymously to help the suffering people in Japan.  A $50,000 check was anonymously sent to the American Cancer Society to help find the cure.

    We’ve all heard the expressions “what goes around comes around” and “givers gain.”  If …

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    Posted in Brand Mystery, Career Development, Corporate Branding, Education, Employer Branding, Personal Branding, Reputation Management, Success Strategies

    The Strangest Miracle

    “I’m not on drugs,” Denise said; her green eyes piercing mine.

    I uncomfortably nodded my agreement. I was Denise’s executive job coach.  She was an IT professional, a single mother of two children, and highly intelligent and success-driven.  Denise was always in control of her emotions, so I found her comment rather odd.

    Denise called …

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    Posted in Brand Mystery, Career Development, Education, Job Search, Personal Branding, Success Story

    The Art of “Sententia”

    “Jay, your problem is you have too much time to think,” I was told by someone earlier in the week.  I have to admit, even in jest, his remark caught me by surprise.  I replied to him, “Your comment doesn’t even make sense.”

    The statement reminded me of a neighbor I had many years ago, …

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    Posted in Career Development, Education, entrepreneurship, Job Search, Personal Branding
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