Author: Pam Lassiter

Pam Lassiter is author of the award winning The New Job Security and Principal of Lassiter Consulting, a career coaching firm doing outplacement or internal growth programs for companies and individuals
Brand Yourself AsCareer DevelopmentEmployer BrandingJob SearchPersonal BrandingSuccess Strategies

When Bad Brands Happen to Good People

It started when I saw the recent banner headlines about the government’s crackdown on hedge funds for insider trading. “Oh, my. Here are a bunch of innocent people that work inside of the company who will be branded as unethical even though any potential problems probably stem from just a few bad apples.”

Bonuses and…
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Senator Scott Brown’s Brand Lessons

You’ve heard about Senator Scott Brown from Massachusetts by now. He’s the Republican (yes, you read that correctly) who made international headlines by winning Senator Ted Kennedy’s Senate seat (not a Republican) in the bluest state in the country and upsetting the Democratic majority in the U.S. Senate…no mean feat.

How did he do it? …

Brand Yourself AsCareer DevelopmentJob SearchMarketingNetworkingPersonal BrandingPositioningReputation ManagementSuccess Strategies

Teases, Code Words, and Dances for Holiday Branding

“Can I just relax now?” you’re asking. “I’ve been working hard all year building my career, my brand, and my job. I’m going home for the holidays and I need a break.” Okay. You can have one for a little while, but your Holiday Branding Elf (me) asks that you don’t waste golden opportunities in …

Brand Yourself AsCareer DevelopmentJob SearchPersonal Branding

Jack of All Trades, Master of Two: Branding that Sticks

It happens all of the time. When I ask someone, “What brings you to mind when people are facing challenges at work and they need some help?” guess what happens.

Nothing. Dead air.

“Well, I’m good at solving problems” will then trickle out. Next, “I like to develop strategies to address companies’ needs, then to …