Personal Branding Interview: Alexandra Samuel
Today, I spoke to Alexandra Samuel, who is the Director of the Social + Interactive Media Centre at Emily Carr University of Art + Design, the co-founder of Social Signal, and a blogger for Oprah.com and the Harvard Business Review. In this interview, Alexandra talks about important technologies, the impact of the internet on our …
Personal Branding Interview: Sarah Lacy
Today, I spoke to Sarah Lacy, who I interviewed back in 2008 when her first book came out. She writes for TechCrunch.com, and her latest book is called Brilliant, Crazy, Cocky: How the Top 1% of Entrepreneurs Profit from Global Chaos. In this interview, Sarah talks about characteristics of successful entrepreneurs, gives examples of interesting …
Personal Branding Interview: Daniel Burrus
Today, I spoke to Daniel Burrus, who is considered one of the world’s leading technology forecasters and business strategists, is the founder and CEO of Burrus Research, and author of the The New York Times bestseller Flash Foresight. In this interview, Daniel talks about what flash foresight is, why it’s important in this economy, what …
Personal Branding Interview: Jodi Glickman
Today, I spoke to Jodi Glickman, who is the founder of communication training firm Great on the Job, a regular contributor to the Harvard Business Review Blog, and author of Great on the Job: What to Say, How to Say It, The Secrets of Getting Ahead. In this interview, Jodi talks about technical skills versus …
Personal Branding Interview: Guy Kawasaki
Today, I spoke to Guy Kawasaki, who is the co-founder of Alltop.com, and the author of ten books including his latest called Enchantment: The Art of Changing Hearts, Minds, and Actions. I interviewed Guy back in 2008 so I wanted to catch up with him again this year. In this interview, GUy talks about what …
Personal Branding Interview: Carol Roth
Today, I spoke to Carol Roth, who is the author of The Entrepreneur Equation. She will be donating one book to SCORE.org for every book sold this coming week. In this interview, Carol talks about why now is the best time to start a business, the common qualities that all entrepreneurs have, the key items …
Personal Branding Interview: David L. Rogers
Today, I spoke to David L. Rogers, who is the Executive Director of the Center on Global Brand Leadership at Columbia Business School, and author of The Network Is Your Customer: 5 Strategies to Thrive in a Digital Age. In this interview, David talks about how social networks change our relationship with brands, his five …
Penelope Trunk on Book Publishing
Eighty-one percent of adults think they should write a book. In the same column where the New York Times reports this astounding statistic, the columnist, Joseph Epstein, provides the reasons why you should not have a book. Mostly, that your book will suck. But the problem is bigger than that.
Book writing is the distraction …
Personal Branding Interview: Jay Baer
Today, I spoke to Jay Baer, who is thePresident of social consultancy Convince & Convert, and author of the forthcoming book The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social. In this interview, Jay talks about why and how businesses should be and shouldn’t be engaging with customers, and more.…
4 New Rules of Personal Branding
I recently started blogging at Forbes.com under the column “personal branding.” I recommend that you subscribe/follow my Forbes blog as well because there will be some exclusive content that you won’t find anywhere else. Sometimes, I’ll be cross-posting on this blog if I deem the content to be of value to you. In this case, …