The Most Overrated Jobs of 2011
Earlier this month I blogged about 5 recession-resistant careers that were each part of CareerCast’s Most Underrated Jobs of 2011. When CareerCast caught wind of my blog, they offered the chance to interview Tony Lee, publisher of CareerCast when they released their newest list, The Most Overrated Jobs of 2011. The Top 5 Most Overrated …
Watershed Moments: 5 Stories of Personal Re-Branding After September 11th
Where were you on September 11th, 2001? It’s rare that such a specific moment can be remembered by an entire population, but such is the case with that day. As we approach the 10 year anniversary (hard to believe, right?) of such a horrific experience, it’s important to reflect on how our society has evolved …
Assessments Can Sell More Books & Build Your Brand
Many authors and self-employed professionals are unaware of the many ways they can use online assessments as marketing tools to sell more books and build strong personal brands.
Assessments differ from surveys in that they generate information about specific clients, prospects, or readers. Surveys, on the other hand, typically provide composite views of the goals …
When Should You Begin to Write Your Book?
One of my most frequently questions about writing a brand-building book is: “What’s the best time for me to begin to write my book?”
The major options include:
I’m going to start now, and get it written as soon as possible. I’m going to wait until I have signed a publishing contract. I’m going to…Using Evernote to Write Your Brand Building Book
More and more, I’m using Evernote as a writing tool during the 4 steps involved in getting published–or self-publishing–a brand-building book: Planning, Writing, Promoting, and Profiting.
Profit from the cloudEvernote is an excellent example of cloud computing, where files are stored online, on remote servers. Evernote users can create and save notes and notebooks …
Writing a Book to Build Your Brand
The biggest challenges new authors face when writing a brand-building book is the need to organize their ideas, followed by the need to track their progress and maintain their enthusiasm.
Here’s a simple, affordable set of low-tech organizing tools that will pay big dividends as you write your first brand-building book…tools that you continue to …
Wisdom from Winnie the Pooh
I’m not a big fan of New Year’s Resolutions, but in 2011 I resolve to live my life more like Winnie the Pooh. He seems to always be happy, having fun and adventures. I’ve found some important words of wisdom to follow in this coming year, taken from Pooh’s Little Instruction Book, by author A. …
Simplifying Personal Branding for Job Seekers
Terror, anxiety, stress, depression, overwhelm, and a sense of hopelessness permeates the entire process of securing employment. Have you ever considered that job seekers need to master more skills than a CEO of a Fortune 500 company? While CEO’s hire and surround themselves with qualified experts in diverse disciplines, job seekers must master most disciplines …
Make Your Personal Brand Stand Out From The Competition
Here are a 3 simple ways you can make your personal brand stand out from your competition:
Be helpful. Be brief. Be consistent.Helpful, brief, and consistent will serve you well, whether you’re writing an article, a book, an e-mail, preparing a podcast, or delivering a speech.
Helpful (because it’s not about you)Success is …
Secret Weapon of the Job Transition Campaign
The reference portfolio is a powerful tool that deviates from traditional ways of thinking about landing a new job. But the truth is, the reference portfolio may be the most powerful tool you’ll have in your job transition arsenal. Take a moment and grab a few books from your library and look …