Personal Branding Weekly – 17 June 2013
Today kicks off Small Business Week! I’m grateful to have opened my business nine years ago and have always looked back. It’s been an adventure of a lifetime! So, I’ve never understood the saying “and, I’ve never looked back” except to express that you jumped into something and just fully immersed yourself in the present.…
Do This, Not That: How To Make Your Resume More Effective
Most people fear that colorful resumes will risk rejection. The fact is, more people lose opportunities to other candidates because they cave into that fear.
Because of their unease, many people flail when it comes to building persuasive resumes. Resumes are marketing documents. And marketing requires creativity along with a willingness to get uncomfortable.
Following …
Personal Branding Weekly – 10 June 2013
Next week is Small Business Week and as a small business owner I value other business owner’s experience and consider that even more valuable than money.
My question: In what ways are you using social media in your personal branding efforts? Is it different than what you do for your business?
I’m writing a blog …
Putting the You in Business Dealings
People respond positively to other relatable people. A recent study in the Journal of Consumer Research found that advertisements that appealed to a specific emotion fared better than those with a celebrity endorsement. In a nutshell, the researchers discovered that an advertisement with an average man proposing to his girlfriend got a stronger response from …
Personal Branding Weekly – 22 April 2013
I’m happy that Dan Schawbel, Publisher of this blog, was finally able to get back into his apartment in Boston. I’m even more thrilled that he and his colleagues were not hurt during the tragic events in Boston. From Boston, where Dan is based, to Texas, where I am based, the tragedies were our focus …
5 Ways To Pump Up Your Career Muscle
Your career is organic. It is a living, virtually breathing organism that needs to be nourished and exercised. Without attentive, continual care, you cannot expect your career heartbeat to remain vibrant and strong.
To prevent career malnourishment, consider applying these five activities to your daily routine:
1. Stop Weighing Down Conversations. Too many people, especially …
Want to Relocate? Six Tips for Getting Noticed
If you’re looking for a position in a different geographic area than where you live, it can be difficult to get your resume noticed. Naturally, employers prefer to hire local – it costs less and it’s easier to coordinate interviews.There are ways for you to increase your chances of getting that job across the country. …
Personal Branding for Training Professionals
How do you promote yourself and share your knowledge and expertise without giving too much away? How do you make your potential clients understand how to do what you do, without giving them all the knowledge they need to do it without you.
You don’t. Share everything. Share it all.
For some people, this is …
Why You’ll Never Get A Job By Searching For One
In the early days of internet job boards, I ran an experiment. I wanted to see how many jobs I could apply to in a day. I got on this kick because searching for jobs and thoughtfully applying for them was really, really boring.
I found out that I could apply for about 70 jobs …
Branding Yourself on Skype, Google Hangouts and Tango!
Video chat and calls are becoming more and more popular among people. In addition to people using these to communicate with their family and friends both near and far, brands, both personal and business ones, are now using these to communicate with their clients, customers, employers, and employees. Skype, Google Hangouts and Tango are just …