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    Branding Is…Bad?

    We are ineffectual and inauthentic when "packaged." Branding is essential, but it's not always right. Be honest, accurate, and personal. We are ineffectual and inauthentic when “packaged.” Branding is essential, but it’s not always right. Be honest, accurate, and personal.

    Why would personal branding be bad? After all, it’s a standard business practice to curate and share a specific version of oneself.

    Sheryl Sandberg, author and Facebook COO, answered questions about personal branding in work. …

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    Posted in Personal Branding, Reputation Management

    Enhance Your Brand

    Suppose you want to gain some notoriety. History said, "Get an agency. You need to network, find fame, and get your name in the headlines." Suppose you want to gain some notoriety. History said, “Get an agency. You need to network, find fame, and get your name in the headlines.”

    Growing your influence to enhance your reputation in the past year has now been reversed.

    It’s the name of the game. Everyone may use social media to gain attention and …

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    Posted in Personal Branding, Reputation Management

    Pandemic Branding

    How essential is personal branding in a crisis such as the pandemic? Should we strengthen or modify our brand to fit the current climate? How essential is personal branding in a crisis such as the pandemic? Should we strengthen or modify our brand to fit the current climate?

    We are in the midst of a worldwide epidemic crisis that has caused many hospitality workers to reinvent themselves through branding.

    Even if your job hasn’t changed, how vital is it …

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    Posted in Career Development, Personal Branding

    How Company Branding Impacts Your eCommerce Business Growth

    eCommerce business company branding builds credibility, authority, makes you a trustworthy brand, showcases your USP, and increases sales.

    The global eCommerce market is estimated to hit $5.4 trillion USD in 2022. This means that the number of eCommerce stores selling the same products or services as you is growing.

    So…how can you save your eCommerce business from getting lost in a sea of mediocrity? The best thing that will help you stand out …

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    Posted in Corporate Branding

    10 Touchstones on When You Should Review Your Branding

    Unethical task How often should businesses or entrepreneurs check in on their personal brand and tweak, adjust or overhaul? What’s a good signal that the time has come?

    The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently …

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    Posted in Personal Branding

    Give Your Personal Brand a Boost with Blogging

    A professional blog on your website is just the beginning to building your personal brand, and attracting new subscribers. Creating unique and fresh content opens the door for converting leads into sales and higher rankings on the search engines.

    So how exactly does blogging allow brands to attract more loyal customers? The process is straightforward …

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    Posted in entrepreneurship, Personal Branding

    4 Instagram Power Tips For Personal Brands

    Having a well-planned social media strategy is an important part of building your personal brand online. Leveraging each network to its fullest potential is also important for visibility and word-of-mouth marketing.

    Instagram is one of the best networks today that builds a larger audience and following online, which makes this a must-engage tool for brands. …

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    Posted in Personal Branding, Social Media
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