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    How Thought Leadership Differs From Being a Brand Influencer

    When it comes to building a brand it’s important to know how influencer marketing differs from developing thought leadership. As trends and technology cause a shift in our online world both concepts have emerged to mean two very different things.

    How can your brand project the right image? By knowing exactly where to focus your …

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    Know the Difference Between Micro and Macro Influencer Marketing

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    Audiences are looking for trusted brands who can not only meet their needs, but provide high quality value. You can achieve this by establishing a loyal following and customer base that is highly engaged in conversations on a micro level before moving into macro status.

    Personal connections online has evolved into both micro influencers and …

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    Why Influencer Marketing Will Grow for Your Personal Brand in 2018

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    When attracting the right audience for your personal brand reputation is everything. High-level influencers can help spread the word, which can make a big difference for your visibility and sales.

    Lately as social media has become more advertising focused it’s becoming a wider trend to connect with people of prominence. Daily conversations and sharing of …

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