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    How Thought Leadership Differs From Being a Brand Influencer

    When it comes to building a brand it’s important to know how influencer marketing differs from developing thought leadership. As trends and technology cause a shift in our online world both concepts have emerged to mean two very different things.

    How can your brand project the right image? By knowing exactly where to focus your …

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    Know the Difference Between Micro and Macro Influencer Marketing

    Audiences are looking for trusted brands who can not only meet their needs, but provide high quality value. You can achieve this by establishing a loyal following and customer base that is highly engaged in conversations on a micro level before moving into macro status.

    Personal connections online has evolved into both micro influencers and …

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    Posted in Personal Branding

    Why Influencer Marketing Will Grow for Your Personal Brand in 2018

    When attracting the right audience for your personal brand reputation is everything. High-level influencers can help spread the word, which can make a big difference for your visibility and sales.

    Lately as social media has become more advertising focused it’s becoming a wider trend to connect with people of prominence. Daily conversations and sharing of …

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