Sarah Ashcroft was one of the first fashion bloggers to emerge on the scene.
She launched her fashion blog in 2013 because she was an early adopter. She collaborated with two online fashion retailing behemoths in the United Kingdom. Their purpose was to design collections.
Almost immediately the fashions sold out, demonstrating her ability to … Read the Rest →
Influencers of today aren’t born from the digital ether. Social media relics unintentionally manage their creators and give them confidence.
Bob Dylan hit the stage with an electric guitar when he headlined the Newport Folk Festival in 1965. Within minutes, his admirers turned on him, attacking him for the same reason they admired him: for … Read the Rest →
The creator brand economy is booming. Material created by social media influencers, vloggers, podcasters, and presenters are flourishing.
Brand? What is it? Who can do it?
Previously known only as “content creators,” the most blazing of these individuals have been able to build their businesses and find new methods to monetize their expertise. The creative … Read the Rest →
Branding by an influencer is critical to the success of any personal brand when it comes to marketing. Always put a name and face to things!
Marketers who want visibility on Instagram face many challenges when using the platform to their advantage.
There are many problems and challenges associated with Instagram influencer, or branding, marketing. … Read the Rest →
Many seek to improve their personal brand. You may already know what that is. We often refer to brands when we dive into influencer marketing.
You probably don’t even think about your brand. Most people don’t think of the concept of “personal branding.”
However, personal branding is becoming more critical in today’s online world, where … Read the Rest →
When it comes to building a brand it’s important to know how influencer marketing differs from developing thought leadership. As trends and technology cause a shift in our online world both concepts have emerged to mean two very different things.
How can your brand project the right image? By knowing exactly where to focus your … Read the Rest →
Audiences are looking for trusted brands who can not only meet their needs, but provide high quality value. You can achieve this by establishing a loyal following and customer base that is highly engaged in conversations on a micro level before moving into macro status.
Personal connections online has evolved into both micro influencers and … Read the Rest →
When attracting the right audience for your personal brand reputation is everything. A high-level influencer can help spread the word, which can make a big difference for your visibility and sales.
Lately as social media has become more advertising focused it’s becoming a wider trend to connect with people of prominence. Daily conversations and sharing … Read the Rest →
