How to Create a Personal Marketing Plan
Effective personal branding doesn’t just happen overnight. You have to have a personal marketing plan in place if you want to maximize your personal brand and career.
Job seekers who build effective personal brands carefully plan a strategy to help make themselves become noticed by employers and recruiters. A personal marketing plan consists of creating …
Strong Tactics for Your Personal Brand
In this time and age where more and more businesses are integrating blogging in their marketing strategies, it becomes harder to stand out, given the hundreds, if not millions, of blog posts published on a daily basis.
You must have a blog that contains not only quality content, but also one that’s attractive, and has …
3 Ways Pinterest Can Build Your Brand – Really!
There seems to be a hierarchy of social media when it comes to “serious” brand building. At the top of the pyramid for business credibility is LinkedIn, with its sleek, uncluttered, resume-style look. Twitter comes in next, by most accounts, for its ease of use when it comes to connecting to strangers that can help …
Branding Blah
Recently I read Speak More! produced by the National Speaker’s Association, and it had a chapter titled “Author-Speaker-Coach Snooze.” Upon reading this, I knew it was speaking to me. My business card essentially says, “author, speaker blah, blah, blah”. I’m not the only one. I see speakers, consultants and service business owners all the time …
Networking and Business Growth for Massage Therapists
I’m surprised at the number of people who think networking is a waste of time. They think it’s silly, or some piece of business jargon that means standing around with a coffee in your hand talking about nothing.
I especially hear it from people who don’t have jobs that typically rely on networking, but they …
Using Google+ Hashtags for Your Personal Brand
Hashtags have certainly proven their effectiveness as almost all social media channels have integrated hashtags in their systems. Recently, Google+ took a step in the same direction and introduced hashtags that are closely similar to those used by Twitter and Facebook. It is an interesting addition that will bring changes on how one can promote …
Super-Size Your Personal Brand on Social Media
Creating a strong personal brand online will help you build credibility in the eyes of followers, connect with influences and will ultimately result in your being contacted by key decision makers for opportunity. However, a powerful personal brand does not happen overnight, nor is it the result of simply “showing up” on social networks like …
Three Tips for Handling a Social Media Brand Crisis
One of the most amazing benefits of leveraging social media is the ability to gain momentum behind a concept or brand. The corresponding negative is damaging publicity and untrue information can also spread quickly and gain traction.
Most professionals are wholly unaware of how to handle a social media crisis for their personal brand or …
6 Signs Your Ego Has Taken Over Your Brand
While your personal brand is essential to being a marketable job seeker, there’s a fine line of creating a name for yourself and becoming too self-promotional.
When promoting your brand on different social media platforms, it’s tempting to want to share content only about your life and career. Although it’s important to promote what you’re …
Asking for AIR – Advice, Insights, and Recommendations
Frequently, when people use their contacts to try to change jobs or careers, they make one of several mistakes:
They spend the whole time talking about themselves They spend the whole time asking questions the other person doesn’t feel comfortable answering They squander the opportunity and forget to meet their primary objectives.How you present …