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    How To RETHINK And Grow Rich

    The old ways and the old days will not return.  We live in a new global community fueled by a technology-driven economy and marketplace.  The good news is that today, contrary to what you have been told by the negative and pessimistic voices competing for your attention, or what you think, there are UNLIMITED OPPORTUNITIES.…

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    Posted in Career Development, Corporate Branding, Employer Branding, entrepreneurship, Job Search, management, Personal Branding, Reputation Management, Success Strategies

    Oprah’s Secret To Curing Your Brand’s Bad Mood

    Focus on your left toe.  No, not really.

    Ever been in a bad mood?  Personal brands and professionals like yourself, responsible for brand development, management, and improvement, can’t avoid tough times and bad days.  Have you ever had moments where you just lost it and went into overwhelm; where everyone and everything were just driving …

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    Posted in Career Development, Corporate Branding, Employer Branding, entrepreneurship, Job Search, Personal Branding, Reputation Management, Success Strategies

    The Art of “Sententia”

    “Jay, your problem is you have too much time to think,” I was told by someone earlier in the week.  I have to admit, even in jest, his remark caught me by surprise.  I replied to him, “Your comment doesn’t even make sense.”

    The statement reminded me of a neighbor I had many years ago, …

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    Posted in Career Development, Education, entrepreneurship, Job Search, Personal Branding

    Ideas for Promoting Your Ideas

    “Sell the sizzle, not the steak,” said Elmer Wheeler.

    Wheeler’s key message has always been that you have to focus on communicating the selling proposition; the primary reasons why others will want to buy your products, services, or ideas. Many people have innovative ideas for expanding and enhancing their images, reputations, businesses, or brands; but …

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    Posted in Career Development, entrepreneurship, Personal Branding, Success Strategies

    The Greatest Asset of Any Brand

    The greatest asset of any brand: strategically anticipating and predicting the future

    What television shows will Americans want to watch in the coming years?  What kind of fashions will people want to be wearing 3 to 5 years from now?  What kind of apps and capabilities will entice consumers to purchase Smart phones in the …

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    Posted in Career Development, Education, entrepreneurship, Job Search, Personal Branding, Reputation Management, Success Strategies

    Are You Absent, Invisible, a Reflection or an Impression?

    You may be among us and we might not know. If you’re not blogging or at least leaving comments on blogs, not tweeting or at least re-tweeting, or haven’t posted or at least contributed to a thread on a social network: you may be present but virtually invisible to us.

    That’s unfortunate if you believe …

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    Posted in Brand Yourself As, Career Development, Personal Branding, Reputation Management

    The 5Ps of Marketing

    Marketing, by definition, is creating a positive environment for exchange. It could be exchange of goods and services. Yet, in today’s economy, it also includes the exchange of human resources for financial resources.

    You as the product

    Viewing yourself as the product that you are marketing, might help you in wrapping your mind around the …

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    Posted in Brand Yourself As, Career Development, Job Search, Networking, Personal Branding, Positioning, Reputation Management
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