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    6 Things Your Small Business Needs to Spend On

    Businesses are incredibly difficult ventures to start. More than half of all businesses fail within five years of starting, according to statistics gathered in 2016. While this is far better than the traditional belief that half fail within a single year of starting, it is still clearly a challenge to start and continue running a …

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    Posted in Corporate Branding

    Buying vs. Leasing Your Tech: Everything You Need to Know

    Staying up to date with the new forms of technology can be expensive and overwhelming. If you’re a small-business owner or entrepreneur, it may not be in your budget to purchase new tech every couple of years. This can leave you wondering if it makes more sense for you to buy or lease your equipment.…

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    Posted in entrepreneurship

    Why Big Data is Important for Businesses

    First, let’s start with the definition of big data. Big data means large sets of structured and unstructured data. It is so large and complex that regular data processing techniques do not work in dealing with this type of data sets. Generally, in the industry, the 3V model is used to describe big data. These …

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    Posted in Personal Branding, Skill Development, Success Strategies, Workplace Success

    Determining Your New Business’s Tech Needs

    Equipping Your Startup with the Right Tech

    Entrepreneurs have enough on their plate without worrying about the technological needs of their new business. Between complicated and highly technical infrastructure, advanced operating systems and constantly evolving technologies, it can be difficult for the most steadfast of IT pros to keep up.

    The majority of today’s enterprises …

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    Posted in entrepreneurship

    Elevate Your Nonprofit by Learning From These 5 Technologies

    Nobody — especially the private sector and government sector — knows how to do more with nothing as well as a nonprofit organization. Stakeholders understandably want costs to be kept in check, yet enacting change in whatever field you’re dedicated to can be a long and expensive process. Resources can still be hard to come …

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    Posted in Corporate Branding

    Secure Your Data Before It’s Too Late

    Any data — or information — you produce in the digital space is considered a record. This includes social media data, emails, local and cloud-based files and much more.

    Believe it or not, even the most mundane information can be used against you if it falls into the wrong hands. Your address, full name and …

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    Posted in entrepreneurship

    Go Digital in These 4 Areas to Improve Your Business Productivity

    Almost every business conceivable has a digital presence today, from the cheap noodle shop next door to the massive upscale supermarket an hour’s drive away. But simply having a website isn’t going to cut it anymore.

    Companies today increasingly use information technology to improve their productivity in a number of key sectors. Consider going digital …

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    Posted in entrepreneurship

    8 Tech Skills Entrepreneurs Need to Succeed

    There’s no denying, entrepreneurs – or those aspiring to be – must retain as much knowledge as they possibly can and they must also continue to grow it. That’s because, in order to be successful in any market, you’ll need to hone your skills, knowledge and be vigilant in your work.

    That’s why, in addition …

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    Posted in entrepreneurship, Social Media

    Why You Need to Marry Marketing to Technology

    Marketing and Technology sitting in a tree, K-I-S-S-I-N-G. First comes love, then comes marriage, then comes MarTech in a baby carriage.

    Marketing and Technology consummated their union with the birth of last week’s MarTech Boston. The first-ever conference dedicated to marketing technology leaders, MarTech kicked off August 19th at the Seaport Hotel Boston and featured …

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    Posted in Marketing

    Parent Entrepreneurs: When the Personal Crowds Your Personal Brand

    This is the second in my series of mommy entrepreneur profiles. But I need to rename this series because of the feedback I got from said “mommies.” The phrase mommy entrepreneur didn’t sit well with them. My goal was to conjure up images of innovative female businesswomen carving out new ways of integrating work and …

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    Posted in Career Development, entrepreneurship, Me 2.0, Personal Branding
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