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    Why You Need to Marry Marketing to Technology

    Marketing and Technology sitting in a tree, K-I-S-S-I-N-G. First comes love, then comes marriage, then comes MarTech in a baby carriage.

    Marketing and Technology consummated their union with the birth of last week’s MarTech Boston. The first-ever conference dedicated to marketing technology leaders, MarTech kicked off August 19th at the Seaport Hotel Boston and featured …

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    Posted in Marketing

    Parent Entrepreneurs: When the Personal Crowds Your Personal Brand

    This is the second in my series of mommy entrepreneur profiles. But I need to rename this series because of the feedback I got from said “mommies.” The phrase mommy entrepreneur didn’t sit well with them. My goal was to conjure up images of innovative female businesswomen carving out new ways of integrating work and …

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    Posted in Career Development, entrepreneurship, Me 2.0, Personal Branding

    The Future of ‘Engagement’ in the Social Media

    As we discussed in last week’s post (and indeed thank you all for your comments and ‘engaging with me’ here and on Twitter and elsewhere), the hype and excessive emphasis on engagement for social media strategies – to the exclusion of other necessary elements for brands both commercial and personal that need to focus on …

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    Posted in Personal Branding, Social Media, Sound Branding

    Personal Branding Interview: Bill Davidow

    Today, I spoke to Bill Davidow, who was the former senior vice president of marketing and sales for Intel, and is the author of Overconnected: The Promise and Threat of the Internet. In this interview, Bill talks about the downside of having too many connections online, examples of how it can hurt society, and more.…

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    Posted in Book Reviews, Interview, People, Personal Branding

    Personal Branding Interview: Clay Shirky

    Today, I spoke to Clay Shirky, who teaches at the Interactive Telecommunications Program at New York University, is the bestselling author of Here Comes Everybody, and the author of Cognitive Surplus: Creativity and Generosity in a Connected Age. In this interview, Clay talks about his latest book, how technology is changing the workplace, social network …

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    Posted in Book Reviews, Interview, People, Personal Branding, Social Media

    Personal Branding Interview: Zack Whittaker

    Today, I spoke to Zack Whittaker, who is the youngest in the ZDNet network with his iGeneration blog.  In this interview, Zach examines the Gen-Y stereotype about technology, names some pieces of technology that have changed our lives, gives us a glimpse into personal branding in the UK and more.

    What is your take on…
    Read the Rest →
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    Posted in gen-y, Interview, People, Personal Branding, Social Media
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