Should My Real Name Be My Domain Name?
For a long time, businesses could be successful by buying a domain name that exactly matched the keywords of what they did. For example, if you owned a keyboard sanitizing service, you would buy something like KeyboardSanitizing.com.
Without any extra work, you could occupy a top 5 ranking on Google, easy peasy, thanks to the …
Never Negotiate for Yourself
There is a simple reason for why you should never negotiate for yourself. It’s too hard to be objective. I’m suggesting you think like an agent.
It’s much easier to ask for what you want when you are negotiating for a 3rd party. Even if that third party is your pet goldfish.
Why a 3rd…Heroes of Personal Branding (iv): Mago Ben
To turn a personal hobby into a lucrative career is a sure sign of talent and reveals an uncommon amount of courage and determination that only a privileged minority seem to possess. If – on top of that – the hobby-turned-job in question has never been practiced professionally in your country by anyone below the …
3 Personal Branding Surprises Thanks to Sandy
During the week of Superstorm Sandy, it was easy to tell whose Twitter feed had been stocked with scheduled tweets. Automated messages about free giveaways or maximizing SEO seemed so out of place in a stream of updates about lost power and dangerous water surges.
Obviously not everyone I follow on Twitter was affected by …
Windows 8, Twitter, and Branding Yourself Correctly
If your personal brand isn’t as strong as you expected by now, a confusing message might be the reason.
1) Windows 8I recently upgraded my main work computer to Windows 8. It didn’t go as I expected.
A few weeks before I upgraded, as the technology coverage was ramping up for the October 26th …
Time to Resign NOT When Hiring Manager Offers Job!
Editor’s Note: This blog is a modified excerpt from professional “headhunter” and bestselling job-hunting book author Skip Freeman’s next book in the “Headhunter” Hiring Secrets series of job-hunting books, Career Stalled? Publication is scheduled for late fall.
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You finally get the call you’ve been waiting for! The hiring manager you just interviewed with last …
One of the Biggest Mistakes Companies Make
Working for a large corporation I am accustomed to the same regular routine. If the previous year (or quarter or month) was a good one, then there is a brief period of celebration and recognition and then it’s on this year and how we need to “keep up the momentum” or make “this year the …
Could Your Personal Brand Survive Hurricane, Fire, or Flood?
What would have happened to your personal brand and business if you were a self-employed professional living in lower Manhattan or coastal New Jersey when Hurricane Sandy struck?
Would your brand and business survive if your computer, iPad, and smartphone were lost or damaged by fire, flood, or hurricane?
After the flood waters receded, would …
Your Story Creates Success
Have you ever said to yourself, “It’s of no use to continue” upon not being able to create the right connection with your prospect?
Often, an excuse will be created as to why the effort to continue will not be worthwhile. And, on occasion, the potential buyer will yell at the salesperson, “Get out of …
Where Success is Really Hidden
Not all successful people are happy. Some successful people are stressed out, miserable, angry, frustrated, depressed and lonely. They are barely able to get up in the morning. They trudge through the day. They might as well be breaking rocks on a chain gang in a 110-degree heat, with no water breaks. Their health is …