Month: February 2013

Personal BrandingSocial Media

Making Sense of All the Recent Changes on LinkedIn

If LinkedIn is an important part of establishing and maintaining your professional image, your professional brand—and it definitely should be!—then you may be among the millions of people on LinkedIn who, because of some significant changes recently made by the site, are confused, confounded, and, yes, perhaps even a little bit angry!

Some of LinkedIn’s …

Brand MysteryentrepreneurshipMedia BrandingPersonal Branding

Keep Your Brand Name Intact When a Reporter Calls

What is your #1 tip for a nervous entrepreneur about to talk to a reporter for the first time?

The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program …

authors cornerMarketingPersonal BrandingSuccess Strategies

Tips for Personal Brand Building Success with SlideShare

SlideShare offers numerous opportunities for enhanced personal and corporate brand building.

SlideShare offers an efficient way for authors, individuals, and self-employed professionals to build their personal brand in a search engine and social media-optimized environment.

Authors, job hunters, and self-employed professionals can post PowerPoint presentations online, where they can attract viewers, enhance your online presence, …

Brand Yourself AsPersonal BrandingReputation Management

Preserving Your Personal Brand During A Power Outage

When it comes to managing your personal brand, preparation is key. Preparation in terms of your personal brand can take all forms, but considering worst-case scenarios should take precedence. While no one enjoys thinking about the “what if’s” of potential negativity and brand failure–bumps in the road are often inevitable.

During this year’s Super Bowl, …

Brand Yourself AsCareer DevelopmentJob SearchPersonal Branding

Obsolete Information Brands Job Seekers As Obsolete

Could one of your job search problems be that you’re using obsolete information?

How do you think obsolete job search information causes you to brand yourself on your resume and during an interview?

When you use obsolete information in your job research, you focus on keywords, employer issues and employer problems that aren’t problems anymore …