Tag: authenticity

Personal BrandingReputation ManagementSuccess Strategies

Three Branding Tips from Strong Communicators

Credibility in content is becoming an increasing demand from the public. It is no longer just respected media outlets that are expected to provide accurate, timely and researched materials; every company must release communication that speaks to the consumer demand for more than just fluff. People are more aware of the material they consume, especially …

Personal BrandingReputation Management

The Importance of Honesty in Your Personal Brand

Honesty is the most essential ingredient when it comes to creating your personal brand. In fact, it’s highly unlikely you will find long-term success if your brand is anything less than honest.

In the light of recent long-term dishonesty displayed in Lance Armstrong doping scandal, individuals everywhere should be quickly assessing the overall integrity and …