Tag: brand

Career DevelopmententrepreneurshipNetworkingPersonal BrandingReputation Management

Cool, Clever Trends Help Personal Branding!

I have been watching, following and studying trends for many years. To see how demographics, events, cycles all intersect, converge and impact our lives in such immediate and long lasting ways is fascinating! The financial and banking collapse at the end of 2008, was a long time in coming, but once it hit it changed …

Brand Yourself AsCareer DevelopmentJob SearchPersonal Branding

8 Ways To Brand Yourself As A SME

(even if you’re a Generalist)

As I discussed in earlier articles, branding yourself as a generalist doesn’t work in today’s search driven market of job shortages and mass competition.

Today’s employers don’t even hire generalists for jobs requiring a generalist. Employers hire subject matter expertise first, then choose the subject matter expert who also has …