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    11 Branding Mistakes to Avoid

    Personal Brand What’s one branding mistake you see enterprises make most often, and how can it be avoided?

    These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. YEC has also launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.…

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    Posted in Personal Branding

    Think Like a Brand

    Digital Marketing iPad

    As a companion piece to an earlier post about important elements of branding, I felt it apropos to discuss the intellectual aspects of brand activity. Why do I refer to it as brand activity? Because your brand must be active. All of the elements within are actions that keep your brand alive. Thus, because a …

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    Posted in Brand Yourself As, Corporate Branding, Marketing, Me 2.0, Personal Branding, Positioning, Skill Development, Sound Branding

    From Identity to Personality. Be Remembered.

    “Identity is recognition. Personality is about character and charisma!” – Marc Gobe

    If you are involved in the world of building trust through content in the world of social media you understand the concept of building an identity. The foundation of all personal branding initiatives is building recognition through your core group of either prospects …

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    Posted in Personal Branding, Social Media

    An Ego is an Opportunity

    When you hear the word “ego” you automatically get this sensation and tingling feeling down your spine that it’s negative. You may get defensive if someone calls you an egomaniac or says you have a big ego. In our culture there is a negative connotation around this single term. It is associated with all things …

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    Posted in Networking, Personal Branding, Success Strategies
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