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    Why Influencer Marketing Is Still Important For Brands

    A trusted brand recommendation is important when attracting the audience. High-level influencer connections can help you connect with those prospects, which can make a significant impact on your visibility and sales.

    How can your brand gain more recognition online? By forging the right relationships with individuals and business leaders. Daily conversations can help your brand …

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    Posted in Personal Branding

    Grow Your Brand’s YouTube Following Rate Despite the Latest Changes

    How your brand’s video is found on YouTube is important to your audience and the bottom line. A well thought out and focused strategy will not only increase engagement in your marketing, but will also create a greater visibility even though recent algorithm changes have taken place.

    If you have had a channel for a …

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    Posted in Personal Branding

    How Mobile Marketing Can Attract a Larger Brand Audience

    When building a personal brand it’s not only important to create compelling content, but to also make this attractive to a audience. More than ever people are using their smart devices to get their news, research brands, and make purchases.

    Your personal brand can tap into a much larger audience by having a responsive website …

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    Posted in Personal Branding

    Video Presentations: One Easy Way to Keep Them Watching

    Audiences make snap judgments about anyone on camera. Viewers immediately assume someone is hostile if they look slightly angry. A confused look can come across as dopey. A blank face looks snooty or boring. That’s because video amplifies every facial expression—and often viewers don’t stick around to find out if their first impression was wrong. …

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    Posted in Interview, Media Branding, Personal Branding, tv

    Unexpected: What Happened 6 Months Since Publishing My Ebook

    6 months ago on June 12, 2012, I published my multimedia ebook Camera Ready: How to Present Your Best Self and Ideas On Air or Online. After having two kids and “leaning back” in my career (as Anne-Marie Slaughter and Facebook COO Sheryl Sandberg call it) by freelancing part-time for a couple of years, I …

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    Posted in authors corner, Career Development, Job Search, Personal Branding

    INFOGRAPHIC: 10 Tips for Telling Your Story with Video

    Check out this infographic for video ideas and tips on how to get your personal brand across well on camera.

    My team and I created this as an add-on to my ebook Camera Ready…but even if you don’t need video tips, you might want to consider designing an infographic to supplement and explain your services …

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    Posted in Marketing, Me 2.0, Personal Branding, Social Media

    3 Reasons Why Your Personal Brand Strategy Requires Video

    Remember when you first created a website? You needed to include a newsletter sign-up, then decided to add social elements like Facebook and Twitter…but later Pinterest and Google+ came along. It seems like there is always something NEW to explore.

    So as the summer ends and you get back into work mode, it’s time to …

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    Posted in Career Development, entrepreneurship, Marketing, Social Media

    Dealing with Presentation Nerves On Stage and On Camera

    With the popularity of TedTalks and Slideshare, GoogleHangouts and Skype, presentations are everywhere. If you haven’t been doing them already, sooner or later you’ll be asked to show off what you know either onstage or on camera.

    This is a debilitating prospect for many of us. I know so many people who are great 1-on-1 …

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    Posted in Career Development, entrepreneurship, Me 2.0, Personal Branding

    Tip #9: How to Talk On-Camera

    How you talk on-camera is different from how you write. It’s also different from how you talk to your colleagues at the office. At the office, you have your own internal lingo, right? Let’s say you are a web consultant—you and your co-workers throw around acronyms like SEO, ROI, & API like crazy. You talk …

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    Posted in Corporate Branding, entrepreneurship, Personal Branding, tv

    Infuse Media for High Energy Results

    Our world is shrinking through increasing popularity of online networking. Are you savvy to the latest techniques for attracting opportunities and clientele?

    The mark of a good brand

    As you begin to apply everything you know to the many media venues, you build your brand more quickly. Branding gurus agree, the mark of a good …

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    Posted in Career Development, Personal Branding, Success Strategies
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