There is no greater resource than your present happy customers. Especially when it comes to selling your products and services to new prospects. While you can use their written words on your website or social media platforms, a video testimonial is much more impactful. It’s one of your most powerful brand benefits.
Unlike blocks of … Read the Rest →
In a culture that now routinely watches shorter videos using the screen of a smartphone, the need for high-quality video editing skills has exploded.
It’s actually something of an understatement to say that “visual content is everything” nowadays. Approximately 90 percent of the information we receive and analyze is coming from our eyes. The effective … Read the Rest →
A trusted brand recommendation is important when attracting the audience. High-level influencer connections can help you connect with those prospects, which can make a significant impact on your visibility and sales.
How can your brand gain more recognition online? By forging the right relationships with individuals and business leaders. Daily conversations can help your brand … Read the Rest →
How your brand’s video is found on YouTube is important to your audience and the bottom line. A well thought out and focused strategy will not only increase engagement in your marketing, but will also create a greater visibility even though recent algorithm changes have taken place.
If you have had a channel for a … Read the Rest →
When building a personal brand it’s not only important to create compelling content, but to also make this attractive to a audience. More than ever people are using their smart devices to get their news, research brands, and make purchases.
Your personal brand can tap into a much larger audience by having a responsive website … Read the Rest →
Audiences make snap judgments about anyone on camera. Viewers immediately assume someone is hostile if they look slightly angry. A confused look can come across as dopey. A blank face looks snooty or boring. That’s because video amplifies every facial expression—and often viewers don’t stick around to find out if their first impression was wrong. … Read the Rest →
6 months ago on June 12, 2012, I published my multimedia ebook Camera Ready: How to Present Your Best Self and Ideas On Air or Online.
After having two kids and “leaning back” in my career (as Anne-Marie Slaughter and Facebook COO Sheryl Sandberg call it) by freelancing part-time for a couple of years, I … Read the Rest →
Check out this infographic for video ideas and tips on how to get your personal brand across well on camera.
My team and I created this as an add-on to my ebook Camera Ready…but even if you don’t need video tips, you might want to consider designing an infographic to supplement and explain your services … Read the Rest →
With the popularity of TedTalks and Slideshare, GoogleHangouts and Skype, presentations are everywhere. If you haven’t been doing them already, sooner or later you’ll be asked to show off what you know either onstage or on camera.
This is a debilitating prospect for many of us. I know so many people who are great 1-on-1 … Read the Rest →
