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    How Brands Can Have a Successful Marketing Plan for Book Publishing

    Publishing a book is a great way to build your personal brand, and can used for building a loyal following online. It takes time to develop the marketing process for this, but with the right strategy you can have both time for writing and strategy.

    Are you looking for more time for your book marketing? …

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    Posted in Personal Branding

    What’s on your summer reading and writing list

    What will you be reading this summer?

    What will you be writing this summer?

    Finding time to do both can be easier than you think.

    Almost everyone I know says they never have time to read any more. While I think most of us read a lot every day it’s not the kind of reading …

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    Posted in Personal Branding

    Basic Articles Mean Mediocre Articles

    Rescue me from beginners’ secrets!

    Everywhere I turn, I’m inundated by yet another article about “social media secrets” or “blogging secrets” that don’t contain any actual secrets. They’re such beginning-level articles that, if they had any secrets, have the worst-kept secrets anyone has ever known.

    “Psst, hey buddy. Edison invented the light bulb. Don’t tell …

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    Posted in Career Development, Marketing, Personal Branding, Reputation Management

    Three Secrets to Sounding More Confident In Your Writing

    Mediocre writing teems with timidity and hesitation. That’s why it’s so boring. Weasel words and loopholes abound, because the authors are so afraid of making a mistake and looking bad. As a result, the author comes across as lacking in confidence and unsure of their ideas.

    There are three ways to sound confident in your …

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    Posted in Career Development, Personal Branding, Reputation Management

    Writing Is Not Typing

    Unlike most other activities, writing is one of those things you can do when you’re not tapping away at your keyboard. Not sitting in your favorite coffee shop, pen in hand. Not taking notes about your latest blog post or article.

    In fact, writing — “constant writing,” as Jeff Goins calls it — is an …

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    Posted in Career Development, Personal Branding

    Three Secrets to Writing Better

    So much of what I read these days is utter crap.

    Such useless, boring, turgid, awful crap that I get Qwertyitis planting my face into my keyboard.

    It’s not the topics, it’s not the viewpoint, and it’s not even that I truly couldn’t give a shit about the subject.

    It’s that the writing is so …

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    Posted in Career Development, Personal Branding, Success Strategies

    Overcoming Writer’s Block

    We’ve all been faced with a blank page, a blank screen, an empty notebook. Our minds are either a swirling vortex of ideas with no guidance, or they’re as empty as the page you’re looking at.

    It’s the dreaded Writer’s Block, the bane of every writer at least once in his or her life.

    You’re …

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    Posted in Career Development, Personal Branding, Positioning, Success Strategies

    Want to Really Boost Your Brand? Publish in Print

    Anyone can start a blog. Anyone can write a guest post. That doesn’t make you a writer, and it doesn’t grant you automatic credibility.

    If you want real credibility, credibility that makes people think you know what you’re doing, you need to get published in print.

    While many people will argue, there’s “no difference” between …

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    Posted in Brand Yourself As, Career Development, Personal Branding

    Writers, Don’t Give Up On Social Media

    Writer Randy Ross recently wondered on his blog whether social media was turning out to be a waste of time for promoting his writing. He wrote in a blog post that Twitter, Facebook, and LinkedIn “seem to be over-saturated with users generating useless crap.”

    Randy has seen both his web traffic and Facebook Reach drop …

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    Posted in Brand Yourself As, Career Development, Personal Branding, Social Media

    Writing versus Content Curation for Personal Branding Success

    Which is better for personal branding success–writing fresh content or curating content written by others?

    Content curation has been in the news lately, and there’s a lot to be said for it.

    Benefits of content curation

    Content curation offers an efficient way to build your online visibility and position yourself as an expert in your …

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    Posted in authors corner, Brand Yourself As, Personal Branding, Success Strategies
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