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    How Personal Brands Can Succeed in SEM

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    Why Search Engine Marketing (SEM)?

    Having your website rank in search has changed dramatically over just the last five years, and many brands may have seen a decline in their ranking. Since social media came onto the scene, the way people look for information on the Internet has become much more conversational. Google in particular …

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    Posted in entrepreneurship, Networking, Personal Branding

    Do These 5 Things to Market Yourself Well

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    Marketing, by definition, is creating a positive environment for exchange. It could be exchange of goods and services. Yet, in today’s economy, it also includes the exchange of human resources for financial resources.

    Viewing yourself as the product that you are marketing, might help you in wrapping your mind around the power and the necessity for …

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    Posted in entrepreneurship, Networking, Personal Branding

    Open Communication Converts Prospects to Clients

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    Have you ever had to sit and wonder whether someone will be contacting you, paying you, coming through on promises… and did it cause additional stress in your life?  

    The following topics, regarding open communication, will set you apart in all of your endeavors for the better. A key factor to recognize is that …

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    Posted in entrepreneurship, Personal Branding, Skill Development

    Personal Branding Weekly – Should You Stay or Go?

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    In everyone’s myth of the time deprived world, comes those moments of every busy executive or entrepreneur when they must ask should I stay or should I go? (Can you just hear the music from “The Clash” in your head now?) What I’m referring to are the dozens of networking events that bombard us via …

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    Posted in entrepreneurship, Networking, Personal Branding

    Six Tactics to Increase the ROI of Attending Conferences

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    Whether you’re a business professional or entrepreneur, there’s a good chance you’ll benefit from attending a conference. Trade shows, annual conventions and industry meetings are a great way to attract clients and network for future job opportunities.

    Do you want to get the very best ROI possible when attending industry events?

    Six Tips for Getting…
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    Posted in entrepreneurship, Networking, Personal Branding

    Why Your Personal Brand Needs a Video Presence

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    For years it’s been known that in order to really establish a trusted personal brand, you need to have an online presence. Websites, professional social media accounts and blogs are integral to establishing your expertise in your industry and helping you reach audiences that are impossible to engage with in person.

    Evolving consumer technology has …

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    Posted in entrepreneurship, Networking, Personal Branding, Skill Development

    Attract More Website Visitors for Your Personal Brand

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    A professional website presence that reflects your brand is the start to showcasing what you have to offer. Engaging in social media and posting content on other sites is important as well – but, the goal is to have a web design that will bring visitors back again and again.  Social media, guest posts, everything …

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    Posted in entrepreneurship, Networking, Personal Branding

    Can You Make the 10% Social Media Commitment

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    How many followers do you have on Social Media?

    Would you be willing to make the commitment to meet 10% of them in person?

    How about 20% or even 50% of them? Would you be willing to make the time, the effort and the commitment to go out and physically meet at least 10% of …

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    Posted in entrepreneurship, Networking, Personal Branding

    Personal Brand Rebrand or Evolution?

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    Why should a business get your services? Why should a company hire you? What makes you so special? Think of yourself as a product that you’re marketing to an audience – why should they buy you?

    Though you may have defined your personal brand earlier on, having decided on the niche or industry you want …

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    Posted in entrepreneurship, Personal Branding, Workplace Success

    5 Branding Lessons from The Sex Pistols

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    What does the group Sex Pistols and branding have in common?

    You might be tempted to answer, nothing, but in fact, the Sex Pistols were revolutionary, not only in the music industry, but also in the way they utilized branding to improve their reach as rock stars.

    The Sex Pistols were a punk rock band …

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    Posted in entrepreneurship, Personal Branding
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