Month: February 2013

Corporate BrandingEmployer BrandingPersonal BrandingReputation Management

Your Branding – Super Bowl or Super Bust?

This year’s Super Bowl was quite the event from the heart-racing game play to the 34-minute power outage. One thing that also stood out were the ads–or lake thereof.

Don’t get me wrong…I definitely think there were some winners. Anheuser-Busch’s Clydessdale ad was a sweet addition and Jeep hit it out of the park with …

Personal Branding

Lights, Camera, ACTION! Video Job Interviews Moving into Mainstream

Is a video job interview in your future? If you’re competing—or will be competing—for one of the higher-end positions available today in major companies, the answer is quite probably “yes,” and you can expect to encounter one of these types of interviews sooner rather than later. So, if your professional brand/image is not currently “shining,” …