Watch Out for Career Marketing Firms
Someone in one of my job search networking groups asked me to evaluate a proposal he had received from a career marketing firm. He wanted my opinion because he knows I’m a career coach.
His proposal cover letter opened with an aggressive tone heralding the fact that the firm was working with executives who were …
How to Attract Only the Best Job Candidates
Need workers but not looking forward to combing through resumes from applicants who clearly didn’t read the job description? In a best-case scenario, an employer will recruit a talent pool of the most qualified candidates with a high aptitude and passion for the work.
Traditionally, that involves reviewing endless data and choosing, at best, 10 …
How to Choose Between Two Outstanding Candidates
The need to choose between two outstanding candidates is an interesting and a desirable dilemma for employers. However, as an employer, you need to act fast and decide which one to hire. If you don’t know how to decide between the two, below you can find some ideas.
Try to Find Out Who is More…Don’t Be a Sycophant
If you strongly disagree with an approach, a task, an injustice, or anything that pertains to achieving the company’s or your own mission, tell your boss how you feel directly. If you have information that differs from the boss’s position or point of view that will genuinely move the company forward, not just move you …
Three Justifications to Employ Older People
The law says employers are not permitted to discriminate because they deem someone too old, yet employers do so every single day. How can they get away with it? The answer is, by thinking it but never talking about it or documenting it. When questioned, their answer is, It was not a good fit.
There …
11 Ways to Improve Branding Without Using Social Media
The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently …
Secret to Success: Do More, and Do It Better
Instead of trying to get comfortable in your job, try to get constantly uncomfortable. Seek out problems, look for potentially painful experiences, approach the scariest people, juggle more balls than most people handle, and put an extra percentage of “umph” into everything you do.
You will likely find that you can do what you never …
Use the Latest Content Marketing Techniques for Your Brand Next Year
Staying up to date with your personal brand’s content strategy is an important in order to effectively reach an ever-changing audience online. The type of content that is published will either attract or turn away readers on your blog and on social media.
There are several ways the right content can work for your brand …
Where You Wear Your Badge Matters
This may come off as a bit of a rant. And, for that, I apologize.
My intent is to help you by helping yourself.
And, by helping others to clearly see your name and perhaps skip a potentially embarrassing situation.
It doesn’t matter whether you are a Millennial, a Gen Z, a Gen X’er or …
While In-Transition You Still Have a Brand
More than ever, when you are in transition you should have a brand. Why? you ask. Because that is how you differentiate yourself and stand out from the proverbial crowd.
Branding is not about what you like but about what employers like. Your branding statement—whether in writing, on the Internet, or spoken via your elevator …