Category: eBrand

Career DevelopmenteBrandentrepreneurshipMarketingPersonal BrandingSocial Media

Personal Branding on Google+

[Note: this post was first published on AMEX]

Our personal branding strategy may soon include Google+. This new breed of social network has features you won’t find on Facebook, Twitter, YouTube or LinkedIn. The Google+ technology allows you to filter and group your friends into “Circles,” which reflect how we decipher relationships in real …

Brand Yourself AseBrandPersonal BrandingPositioning

Personally Dominate Mobile Marketing

Mobile is an area of fascination for many advertisers and marketers, partially because it is confounding. Ideally, mobile commerce is more efficient than search because its targeted consumers aren’t those sitting on couches and thinking about purchasing something. Instead, the campaigns are focused on consumers who are out in the real world and are very …