Category: eBrand

Brand Yourself AsCareer DevelopmenteBrandMarketingPersonal BrandingPositioningReputation Management

Easy Steps On Linking Your Powerful Personal Brand

Whether you are a professional, a job seeker, an entrepreneur or someone who is happily employed, a LinkedIn profile could be a wonderful asset for your career. This social networking site lets you connect to over 43 million professionals worldwide. LinkedIn functions as curriculum vitae, reference document, cover letter, and an efficient database for your …

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Mobilize Your Brand

Heather Huhman, a contributing author to the Personal Branding Blog and President of, cited three personal branding predictions for 2011. One of them focused on mobile applications and websites. What have you done to prepare for your personal brand to go mobile?

Just look at the stats: 87% of Americans have mobile phones 72%…
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Personal Branding Interview #2: Larry Weber

Today, I spoke to Larry Weber, who is the chairman of W2 Group and the author of Everywhere: Comprehensive Digital Business Strategy for the Social Media Era. In 2009, I interviewed Larry about his last book, but now he’s had many more experiences in the social media world captured in his new book. In this …

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4 New Rules of Personal Branding

I recently started blogging at under the column “personal branding.” I recommend that you subscribe/follow my Forbes blog as well because there will be some exclusive content that you won’t find anywhere else. Sometimes, I’ll be cross-posting on this blog if I deem the content to be of value to you. In this case, …

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Personal Branding Interview: Jessica Kleiman & Meryl Weinsaft Cooper

Today, I spoke to both Jessica Kleiman and Meryl Weinsaft Cooper, who have a combined 30-plus years experience in the public relations industry, having worked both in-house and on the agency side. They are the co-authors of Be Your Own Best Publicist, which just came out today. In this interview, they discuss how to get …

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Personal Branding Interview: Beverly Macy

Today, I spoke to Beverly Macy, who is the co-author of The Power of Real-Time Social Media Marketing, the CEO of Gravity Summit, and a UCLA Social Media Instructor. In this interview, Beverly talks about why real-time social media marketing is important, reveals a few case studies from her book, and more. In 2009, Beverly …